Origo Unveils Two Programs for New Mothers
February 9, 2010
Yesterday, January 8th, the Abbott Nutrition National Sales Meeting for Abbott Nutrition was held in San Diego, California. During this conference, brands inform and educate sales representatives about key product benefits while providing them with new features to promote to HCPs and hospitals.
Helping our partners in the Public Policy department, we unleashed two new programs to the Abbott Nutrition sales force, helping them connect with hospitals and become an educational resource to new mothers.
The first program is called the Workplace Lactation Program, a program dedicated to help women overcome one of the biggest barriers of breastfeeding— returning to work without the proper facilities. The second program, Multilingual Breastfeeding Education Materials, accommodates new mothers from different descents, providing important tools and information about breastfeeding in 22 different languages.
Through the use of fact-driven messaging, emotional photography, and need-focused call to actions, we developed a campaign that will help sales representatives become a greater asset to HCPs and hospitals, adding a feeling of care and value toward the Abbott brand.
See more great campaign work by Origo here.
