Origo Branding Company finished another exciting issue of NextSpace Magazine — an OCLC publication sent to libraries worldwide. The cover story is titled “The Ripple Effect Part 2: Widening the Libraries Circle of Influence”. Continuing the subject of last issue, NextSpace 14 dives deeper into the subject of advocacy and the actions needed to make it successful.

We kept the fun illustration style and aquatic imagery consistent with issue 13. Illustrating icons for the “4 Ps of Advocacy: Passion, Planning, Partnership and Promotion” complimented the article nicely and eventually made it into an OCLC event symposium.

Now with The Ripple Effect parts 1 and 2 completed, Origo Branding Company is excited to see what comes up next in the world of constantly emerging information resources.

Read the whole story at The Ripple Effect Part 2: Widening the Libraries Circle of Influence.

]]> http://origobranding.com/blog/2010/01/new-issue-of-nextspace-pushing-the-ripples-even-further/feed/ 0 http://origobranding.com/blog/2009/10/new-issue-of-nextspace-helping-library-patrons-get-their-feet-wet/ http://origobranding.com/blog/2009/10/new-issue-of-nextspace-helping-library-patrons-get-their-feet-wet/#comments Wed, 21 Oct 2009 14:31:14 +0000 Ryan Brinkerhoff http://origobranding.com/blog/?p=50

Origo Branding Company just published the latest issue of NextSpace magazine — an OCLC publication sent to libraries worldwide. OCLC (Online Computer Library Center) is a nonprofit, membership, computer library service dedicated to the public purposes of furthering access to the world’s information. More than 57,000 libraries around the world use OCLC services to locate, acquire, catalog, lend and preserve library materials. This tri-annual publication introduces new technology and keeps librarians, and library patrons, in the loop of constantly emerging information resources.

The Ripple Effect, cover story of this latest issue, highlights how libraries are extending their reach to increase traffic to their resources. And, in fact, this fascinating feature article showcases specific libraries around the world that have brought the library to the people, emphasizing the overall mission of OCLC.

It was interesting, on our part, to create the illustrations for The Ripple Effect, where we meshed water and communication to cover the subject matter.

We start on Issue 14 soon, continuing with the theme of new ways to reach out to library goers. Check out previous publication designs Origo has provided for NextSpace starting with Issue 6 at http://www.oclc.org/nextspace/default.htm.

See more great client work.

Helping out the community has always been our most rewarding work, especially when we have the opportunity to touch others’ lives directly. Last week, Origo Branding company was pleased to have the opportunity to help the downtown Columbus community get a little healthier, a little happier and a little tastier. Origo Vice President, Diana Ciaffoncini, spends her Fridays volunteering at Dress for Success, a nonprofit organization that assists disadvantaged women with ongoing support as they successfully transition into the workforce. Throughout her time there, she noticed the women who had just made their transition into the workplace were eating-out exclusively, a very expensive and unhealthy way to start a new life. Diana decided to battle this emerging problem and create a solution for her friends and clients.

With a big heart and an even bigger pantry, Diana took her knowledge and experience in the kitchen, and compiled some of her favorite recipes into a short cooking handbook titled Slow Down & Cook. With dishes like Hawaiian Porkchops and Fabulous Fish, Diana shares some delicious (and affordable) recipes with the intentions of having fun while you cook. With these goals in mind, Origo Branding Company was thrilled to layout and construct this little cookbook with big food ideas. It was great fun for everyone, and a few of the guys in the office were hoping there would be a few leftover books for their neglected kitchen counters at home.

Presented last Saturday at the latest DFS meeting, Diana presented the books and was greeted with great reception. The women celebrated Diana’s positive methods of affordable, fun ways to eat healthier, as well as cheered for the delicious cheesecake Diana provided. Check out more great client work.