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	<title>Origo Branding Company &#187; Chris Barr</title>
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	<link>http://origobranding.com/blog</link>
	<description>A new kind of agency specializing in authentic branding backed with 25 years of experience.</description>
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		<title>The Creative Halloween Spirit</title>
		<link>http://origobranding.com/blog/2009/11/the-creative-halloween-spirit/</link>
		<comments>http://origobranding.com/blog/2009/11/the-creative-halloween-spirit/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 14:34:28 +0000</pubDate>
		<dc:creator>Chris Barr</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://origobranding.com/blog/?p=92</guid>
		<description><![CDATA[Halloween this year, like every year, was a blast. We loved seeing everyone’s great costumes and wicked cool make-up. There were definitely a few highlights from the web and around town. Even everyone at the office had a great costume idea. Most notably was Senior Art Director Anthony Mosca dressing up as Eddie Munster. We’ll let the photo of him speak for itself.]]></description>
			<content:encoded><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><img class="aligncenter size-full wp-image-95" title="Anthony Mosca as Eddie Munster" src="http://origobranding.com/blog/wp-content/uploads/2009/11/halloween1-09.jpg" alt="Anthony Mosca as Eddie Munster" width="528" height="350" /></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Halloween this year, like every year, was a blast. We loved seeing everyone’s great costumes and wicked cool make-up. There were definitely a few highlights from the web and around town. Even everyone at the office had a great costume idea. Most notably was Senior Art Director Anthony Mosca dressing up as Eddie Munster. We’ll let the photo of him speak for itself. </span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">This year was especially fun for costumes. We saw a lot of people breaking away from the typical Vampire or Zombie and really going for nostalgic childhood or classic movie characters. Designer Ryan Brinkerhoff pulled out a relic of an old WB cartoon character, Freakazoid. Not familiar? The cartoon was only on for two seasons. Here’s a link to the <a href="http://www.youtube.com/watch?v=ErskMI45lVU">intro </a></span><span style="letter-spacing: 0.0px;"><a href="http://www.youtube.com/watch?v=ErskMI45lVU">as a refresher</a>. Marketing Manager Alessandro Ciaffoncini put a twist on Elvis and Designer Chris Barr went as a dance crew or workers’ comp victims, depending on how you view the bloodied painters suits.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;"><img class="aligncenter size-full wp-image-97" title="halloween2-09" src="http://origobranding.com/blog/wp-content/uploads/2009/11/halloween2-09.jpg" alt="halloween2-09" width="528" height="188" /></span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Left to Right: Alessandro and his friend, Ryan and friend.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;"><img class="aligncenter size-full wp-image-114" title="Chris and his friends for Halloween." src="http://origobranding.com/blog/wp-content/uploads/2009/11/halloween4-09.jpg" alt="Chris and his friends for Halloween." width="528" height="350" /></span></p>
<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;">Chris and friends.</p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;"><img class="alignleft size-full wp-image-98" title="Halloween costume Pixel Girl. " src="http://origobranding.com/blog/wp-content/uploads/2009/11/halloween3-09.jpg" alt="Halloween costume Pixel Girl. " width="269" height="350" />By far the most notable and popular costume from the web was Pixel Girl. That’s right winning over the hearts of designers everywhere, this girl dressed up in attire that gave the impression she was zoomed in so far she was pixelated. This actual <a href="http://www.automotto.org/entry/bumblebee-costume-does-actually-transform/">transforming Bumble Bee</a>, from Transformers, costume is amazing. Another notable was the Comedian from this year’s release of The Watchmen.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Thank you all for your wonderful costumes this year. We look forward to seeing more next year. See all the best this year captured below. Let us know what you think, with your comments, below as well.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;"><img class="alignleft size-full wp-image-109" title="Robot Costume" src="http://origobranding.com/blog/wp-content/uploads/2009/11/halloween5-09.jpg" alt="Robot Costume" width="257" height="274" /><br />
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		<title>Show Us Your Scary Creations</title>
		<link>http://origobranding.com/blog/2009/10/show-us-your-scary-creations/</link>
		<comments>http://origobranding.com/blog/2009/10/show-us-your-scary-creations/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 15:01:30 +0000</pubDate>
		<dc:creator>Chris Barr</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[origo]]></category>

		<guid isPermaLink="false">http://origobranding.com/blog/?p=60</guid>
		<description><![CDATA[Origo wants to see your creative costumes this Halloween. See what were wearing around the office and those brave enough to send in their spooky or fun creations. ]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-62" title="Happy Halloween " src="http://origobranding.com/blog/wp-content/uploads/2009/10/happy-halloween1-528x258.png" alt="Happy Halloween " width="528" height="258" /></p>
<p>Calling all ghouls! Calling all goblins! It&#8217;s that time of year when we dress ourselves, sometimes in the scariest of ways, and bring our imagination out of the grave. Origo loves this time of year. Not just for the treats but for the creativity! And this year, it’s your turn to show us your creative side…</p>
<p>This Halloween, let your imagination run wild. Take a picture of your Halloween costume and we’ll showcase your creativity in our blog.* Featured will be the Origo team and anyone else brave enough to unleash their Halloween side to the rest of the world. Be sure to send your pictures to <a style="color: #e31b23;" href="mailto:solutions@origobranding.com">solutions@origobranding.com</a>.</p>
<p>Whether it’s “trick” or “treat”, Origo Branding Company wishes you a fun and safe Halloween!</p>
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		<title>Googles Newest Application—Wave</title>
		<link>http://origobranding.com/blog/2009/10/googles-newest-application%e2%80%94wave/</link>
		<comments>http://origobranding.com/blog/2009/10/googles-newest-application%e2%80%94wave/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 18:34:38 +0000</pubDate>
		<dc:creator>Chris Barr</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://origobranding.com/blog/?p=14</guid>
		<description><![CDATA[Google Wave is their online application designed as though email were invented today. Google Wave is a self-described equal parts conversation and document in which people can communicate and work together with richly formatted text, photos, videos, maps, and even more. ]]></description>
			<content:encoded><![CDATA[<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica;"><img class="aligncenter size-full wp-image-16" title="wave" src="http://origobranding.com/blog/wp-content/uploads/2009/10/wave.jpg" alt="wave" width="500" height="300" /></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Google is releasing a new html 5 application called Google Wave later this year. It could change the way we interact in online social networking, communication, and marketing.<br />
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">What does all of this mean for us? Essentially, Google is trying to combine email, instant messaging, documents, collaborative communication, rich media, and much more in a Wave. Email as though it were invented today! Unlike when it was invented before the internet.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Google Wave is a self-described equal parts conversation and document in which people can communicate and work together with richly formatted text, photos, videos, maps, and even more. The Wave can be shared with a few or many users with the ability to reply or post to questions or topics in the middle of the document or to another person. Waves allow for instant communication between users. Google Wave also supports a rich set of open API’s that allow developers to embed waves in other web services and build their own extensions to work inside of Wave’s. In other words, start a Wave conversation on your site.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Google Wave may even change the way we interact with one another on the web through current services like twitter, flickr, email, and blogging—as a platform we use to interact with those services. This also means new ways and avenues to market brands. </span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">One tool already in the works, for brands to take advantage of, is a useful customer service tool called salesforce.com. It allows a customer to ask a question and a useful robot pulls information down regarding the question. If the customer does not find the information useful, they have the option of being able to chat with a representative to solve the problem. Because of the capabilities of the Wave, their conversation could remain open for days, based on the consumers urgency to respond.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Google has over 146 million users worldwide which could easily turn into Wave users. Spreading Waves nearly overnight. How fast and how powerful will this tool be? Only time—and the community backing it-will tell how deep this will change our online experiences. </span></p>
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		<item>
		<title>Tommaso Inc. is now Origo Branding Company</title>
		<link>http://origobranding.com/blog/2009/09/tommaso-inc-has-re-branded-to-origo/</link>
		<comments>http://origobranding.com/blog/2009/09/tommaso-inc-has-re-branded-to-origo/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:29:45 +0000</pubDate>
		<dc:creator>Chris Barr</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[origo]]></category>
		<category><![CDATA[re-brand]]></category>

		<guid isPermaLink="false">http://origobranding.com/blog/?p=3</guid>
		<description><![CDATA[

After 25 years of strong relationships, impressive work, and a multitude of experiences, Tommaso Inc. has re-branded with a new look and name. Pulling from the Latin translation of the word “origin”, we chose Origo to capitalize on the strengths of our roots. This gives us the chance not only to express our evolution creatively, [...]]]></description>
			<content:encoded><![CDATA[<p style="font: normal normal normal 12px/normal Helvetica; text-align: center; margin: 0px;"><img class="size-full wp-image-12 aligncenter" title="origo branding company" src="http://origobranding.com/blog/wp-content/uploads/2009/09/origo-logo-blog.jpg" alt="origo branding company" width="528" height="396" /></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">After 25 years of strong relationships, impressive work, and a multitude of experiences, Tommaso Inc. has re-branded with a new look and name. Pulling from the Latin translation of the word “origin”, we chose Origo to capitalize on the strengths of our roots. This gives us the chance not only to express our evolution creatively, but to give ourselves the client treatment.</span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">Our new brand is launched with origobranding.com and over the next month, you’ll be seeing our office transform into our new identity. The old Tommaso Inc. logos will be coming down, the walls will be freshly painted, and new print materials will be at your fingertips. The office can hardly contain its excitement with all of the new materials we’ll be giving out. We would love to give you a tour of our new office and discuss our expanded capabilities. So just give us a call. </span></p>
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<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica;"><span style="letter-spacing: 0.0px;">discover. create. evolve.</span></p>
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