We would like to congratulate one of our most favorite clients, the Columbus Metropolitan Library, who was awarded (once again) the 2010 National Library of the Year this week by Library Journal. Honored to be a long-time partner and friend to CML, we were very happy to hear they were being recognized for their exceptional demonstration of community service, creativity and innovation in programs.

But if that wasn’t enough excitement, Origo was able to help CML take this week to the next level.  Alongside this outstanding achievement, we were excited to help launch CML’s Summer Reading Program 2010 campaign for the fourth year in a row.

At Origo, we branded the Summer Reading Program as a fun and exciting event, while promoting the sense of community reading can bring through the tagline:  “Share the Love. Read.”

Already a successful campaign, we helped confirm the CML’s ongoing mission to “promote reading and guide learning in the pursuit of information, knowledge, and wisdom”. It’s no wonder why the Columbus Metropolitan Library is consistently recognized as the #1 system in the nation.

To see more great campaign work for the Columbus Metropolitan Library, check out our work.

Organized by Moxie Sozo and Josh Higgins, THE HAITI POSTER PROJECT seeks limited edition sets of posters from artists, designers and design firms around the world. The donated posters will be sold online to raise money for Doctors Without Borders. The organization’s goal is to raise at least $1,000,000 for the aid of earthquake victims in Haiti.

As designers, we have the collective ability to do what we love, AND create a difference.

Origo’s own, Ryan Brinkerhoff, chose to contribute a run of 50 posters (the “Hope for Haiti” hand poster). Also shown are posters from professional designers who inspire us, Don Clark (top right) and Andrio Abero (bottom right).

Origo supports doing what you can to help others; especially if that action is design. Do what you can by contributing your talents at http://www.thehaitiposterproject.com.

At Origo, we spend our time generating compelling creative strategies and solutions for our clients, mixing our artistic intuition with our business savvy to help client after client connect and stand out from their competitors. But what does our creative team do when the day is done and it is time to go home? Simply put, they rock out more creative.

A perfect example is President and Creative Director, Tommaso Ciaffoncini, who just launched his online fine arts portfolio. His new site, creatively titled www.tommasociaffoncini.com, features about a decade of paintings, drawings, and artistic expression. Taking us to his roots of Urbino, Italy (birthplace of famous renaissance artist, Raffaello Sanzio) to his extensive background in design and fine arts, Tommaso shows his passion for the arts and expression.

Tommaso has produced works in different mediums, from watercolor to wood to oil, but has moved expressly toward working with oils. And although, much of his work has been figurative, he finds power and a flow driving him in his abstract pieces.

Always showing great leadership to his creative team, Tommaso is a perfect example that here at Origo, creative goes beyond the “9 to 5” job.

Visit www.tommasociaffoncini.com, and tell us what you think!

Yesterday, January 8^th, the Abbott Nutrition National Sales Meeting for Abbott Nutrition was held in San Diego, California. During this conference, brands inform and educate sales representatives about key product benefits while providing them with new features to promote to HCPs and hospitals.

Helping our partners in the Public Policy department, we unleashed two new programs to the Abbott Nutrition sales force, helping them connect with hospitals and become an educational resource to new mothers.

The first program is called the Workplace Lactation Program, a program dedicated to help women overcome one of the biggest barriers of breastfeeding— returning to work without the proper facilities. The second program, Multilingual Breastfeeding Education Materials, accommodates new mothers from different descents, providing important tools and information about breastfeeding in 22 different languages.

Through the use of fact-driven messaging, emotional photography, and need-focused call to actions, we developed a campaign that will help sales representatives become a greater asset to HCPs and hospitals, adding a feeling of care and value toward the Abbott brand.

See more great campaign work by Origo here.

It’s a new year and a new decade, and for Origo Branding Company, this means new friends. Welcoming the newest member to the Origo Branding family, we are proud to announce our recent partnership as an AOR with one of Central Ohio’s major Medicare plan provider, MediGold.

A not-for-profit health plan of Mount Carmel Health System, MediGold is an award winning service that is driven to be the premier provider of affordable health and drug benefits for seniors. With a strong passion for affordable healthcare and assisting seniors, Origo is excited to help MediGold spread their message and create a positive impact.

And with the background and optimistic attitude MediGold brings to the table, 2010 is looking like a promising year!

See more of our great partners and client work here.

Here at Origo, we are very excited for the opening of the newest local coffee shop to hit Historic Dublin, Java Jan Gourmet Coffee. With a dream to own her own coffee shop, owner Janet Antauer came to us in need of an engaging interior design that was functional and warm, creating an atmosphere that would be synonymous to her brand. Little did she know, President and Creative Principal, Tommaso Ciaffoncini, has a strong history and passion for interior design.

Starting with measurements and specs, Tommaso began creating sketches and studying different patterns and materials. It wasn’t long before Java Jan Gourmet Coffee was a reality.

Now serving the happy patrons of Dublin and beyond, Java Jan Gourmet Coffee is as comforting and warm as the owner behind the counter. Through creating a culture of friendliness and neighborly care, it truly is love at first sip.

Stop in for hot cup! Located next to the Our Cupcakery, you can find Java Jan at 16 N High Street in Dublin. (Phone: 614-284-3178)

With that in mind, we illustrated a whimsical campaign, highlighting different parts of the world at this time of year. With each holiday scenario, we wish “Happy Holidays” in a different language, while hiding the Origo “nebula” logo somewhere in the design.

Can you find our logo? Come by and check out our environmental graphics. And from everyone at Origo Branding Company— Happy Holidays!

The Importance of Branding

To learn more about Origo branding, click here.

Calling all ghouls! Calling all goblins! It’s that time of year when we dress ourselves, sometimes in the scariest of ways, and bring our imagination out of the grave. Origo loves this time of year. Not just for the treats but for the creativity! And this year, it’s your turn to show us your creative side…

This Halloween, let your imagination run wild. Take a picture of your Halloween costume and we’ll showcase your creativity in our blog.* Featured will be the Origo team and anyone else brave enough to unleash their Halloween side to the rest of the world. Be sure to send your pictures to solutions@origobranding.com.

Whether it’s “trick” or “treat”, Origo Branding Company wishes you a fun and safe Halloween!

Origo Branding Company just published the latest issue of NextSpace magazine — an OCLC publication sent to libraries worldwide. OCLC (Online Computer Library Center) is a nonprofit, membership, computer library service dedicated to the public purposes of furthering access to the world’s information. More than 57,000 libraries around the world use OCLC services to locate, acquire, catalog, lend and preserve library materials. This tri-annual publication introduces new technology and keeps librarians, and library patrons, in the loop of constantly emerging information resources.

The Ripple Effect, cover story of this latest issue, highlights how libraries are extending their reach to increase traffic to their resources. And, in fact, this fascinating feature article showcases specific libraries around the world that have brought the library to the people, emphasizing the overall mission of OCLC.

It was interesting, on our part, to create the illustrations for The Ripple Effect, where we meshed water and communication to cover the subject matter.

We start on Issue 14 soon, continuing with the theme of new ways to reach out to library goers. Check out previous publication designs Origo has provided for NextSpace starting with Issue 6 at http://www.oclc.org/nextspace/default.htm.

See more great client work.