2010 has proven to be a successful year for Origo Branding Company— new accounts, new awards, and a powerful, new brand. With these new successes, we decided to do some hiring!

Origo is looking for creative, business-minded professionals to add to our team of brand experts:

Account Manager— Specializing in healthcare, education, and community based clients, Origo is looking for a results-driven professional with interests/experience in project management and business development. Ideally, the individual should have at least 3 years industry experience and an understanding of design and creative strategy. And FYI— it may help to show an interest in rock n’ roll and superheroes.

Web/Motion Developer— We are looking for a inspiring developer who understands design, problem solving, and analytical thinking. This position can range from entry level and up, with lots of room to grow. The candidate should be proficient in HTML (CSS, ActionScript, Flash and/or CMS). Other helpful skills would be any kind of motion graphics (AfterEffects) and app development. In shorter terms— we want to see what you’ve got.

Internships Available— design junkies, motion graphics, and marketing professionals.

Send all resumes, experience, and/or references to Marketing Manager, Alessandro Ciaffoncini, at alessandro@origobranding.com. Please no phone calls.

In Issue #15 of NextSpace: Metadata Everywhere our partners at OCLC (the Online Computer Library Center) focuses on data, and data-about-data. What we learn is about Metadata, and how it is used to track materials, assess needs, compare collections, inform research, manage workflows, plan budgets and even make friends.

As our partners at OCLC states:

“…it puts libraries, and catalogers, right in the middle of a revolution in how we think about representing and describing information. And the more partners we can involve in these processes, the more chances libraries have to add value up and down a variety of data supply chains.”

Origo worked to successfully represent these concepts through showing tangible products and their connection to the network of information that has been installed into our everyday lives. Now with 1.9 billion items online, it is apparent why NextSpace and OCLC are one of the most leading information providers around the world.

Read the whole issue here: NextSpace Issue #15: Metadata Everywhere, or check out more of our creative publication work.

We would like to congratulate one of our most favorite clients, the Columbus Metropolitan Library, who was awarded (once again) the 2010 National Library of the Year this week by Library Journal. Honored to be a long-time partner and friend to CML, we were very happy to hear they were being recognized for their exceptional demonstration of community service, creativity and innovation in programs.

But if that wasn’t enough excitement, Origo was able to help CML take this week to the next level.  Alongside this outstanding achievement, we were excited to help launch CML’s Summer Reading Program 2010 campaign for the fourth year in a row.

At Origo, we branded the Summer Reading Program as a fun and exciting event, while promoting the sense of community reading can bring through the tagline:  “Share the Love. Read.”

Already a successful campaign, we helped confirm the CML’s ongoing mission to “promote reading and guide learning in the pursuit of information, knowledge, and wisdom”. It’s no wonder why the Columbus Metropolitan Library is consistently recognized as the #1 system in the nation.

To see more great campaign work for the Columbus Metropolitan Library, check out our work.

With a throwback to the Tommaso Inc. days, Origo will be featured in the next issue of LogoLounge Volume 6 showing last year’s Halloween promotional logo.

Celebrating the Halloween spirit, the Origo promotional campaign showed off our great skill and expertise in the area of illustration and typographic design. We held a Halloween party for our clients and friends, making it one of the most fun holidays of the year. Some of the work included environmental banners, postcards, mailers, and posters for our guests. And no, we didn’t forget to throw in some of Halloween’s most valued treats for the party guests!

Inspired by vintage Halloween masks, these cards paired fun illustration with interesting typography to create a complete Halloween campaign. The cards were mailed out as a package to invite clients to the Origo Halloween party, creating quite the buzz among friends and client— overall creating one spooky success!

For those who don’t know LogoLounge— it is a forum in which designers and branding shops of the highest standard showcase their portfolio of logo designs. Each year, logos are voted upon by a panel of judges and few are selected to be featured in their annual publication.

LogoLounge Volume 6 is to hit bookstores and design shops February, 2011. Until then, feel free to check out some of our other cool promotions.

As a branding company, we are all about representing our brand with as much impact as possible. And what better way to do it than with two-story high graphics blasted across Downtown Columbus!

It has been six months since our rebrand from Tommaso Inc. to Origo, and in that time we have had a lot of fun going through some changes— but we aren’t done yet. Not by a long shot.

So expect some new developments in these upcoming months because branding High Street just isn’t enough.

Organized by Moxie Sozo and Josh Higgins, THE HAITI POSTER PROJECT seeks limited edition sets of posters from artists, designers and design firms around the world. The donated posters will be sold online to raise money for Doctors Without Borders. The organization’s goal is to raise at least $1,000,000 for the aid of earthquake victims in Haiti.

As designers, we have the collective ability to do what we love, AND create a difference.

Origo’s own, Ryan Brinkerhoff, chose to contribute a run of 50 posters (the “Hope for Haiti” hand poster). Also shown are posters from professional designers who inspire us, Don Clark (top right) and Andrio Abero (bottom right).

Origo supports doing what you can to help others; especially if that action is design. Do what you can by contributing your talents at http://www.thehaitiposterproject.com.

At Origo, we spend our time generating compelling creative strategies and solutions for our clients, mixing our artistic intuition with our business savvy to help client after client connect and stand out from their competitors. But what does our creative team do when the day is done and it is time to go home? Simply put, they rock out more creative.

A perfect example is President and Creative Director, Tommaso Ciaffoncini, who just launched his online fine arts portfolio. His new site, creatively titled www.tommasociaffoncini.com, features about a decade of paintings, drawings, and artistic expression. Taking us to his roots of Urbino, Italy (birthplace of famous renaissance artist, Raffaello Sanzio) to his extensive background in design and fine arts, Tommaso shows his passion for the arts and expression.

Tommaso has produced works in different mediums, from watercolor to wood to oil, but has moved expressly toward working with oils. And although, much of his work has been figurative, he finds power and a flow driving him in his abstract pieces.

Always showing great leadership to his creative team, Tommaso is a perfect example that here at Origo, creative goes beyond the “9 to 5” job.

Visit www.tommasociaffoncini.com, and tell us what you think!

Yesterday, January 8^th, the Abbott Nutrition National Sales Meeting for Abbott Nutrition was held in San Diego, California. During this conference, brands inform and educate sales representatives about key product benefits while providing them with new features to promote to HCPs and hospitals.

Helping our partners in the Public Policy department, we unleashed two new programs to the Abbott Nutrition sales force, helping them connect with hospitals and become an educational resource to new mothers.

The first program is called the Workplace Lactation Program, a program dedicated to help women overcome one of the biggest barriers of breastfeeding— returning to work without the proper facilities. The second program, Multilingual Breastfeeding Education Materials, accommodates new mothers from different descents, providing important tools and information about breastfeeding in 22 different languages.

Through the use of fact-driven messaging, emotional photography, and need-focused call to actions, we developed a campaign that will help sales representatives become a greater asset to HCPs and hospitals, adding a feeling of care and value toward the Abbott brand.

See more great campaign work by Origo here.

It’s a new year and a new decade, and for Origo Branding Company, this means new friends. Welcoming the newest member to the Origo Branding family, we are proud to announce our recent partnership as an AOR with one of Central Ohio’s major Medicare plan provider, MediGold.

A not-for-profit health plan of Mount Carmel Health System, MediGold is an award winning service that is driven to be the premier provider of affordable health and drug benefits for seniors. With a strong passion for affordable healthcare and assisting seniors, Origo is excited to help MediGold spread their message and create a positive impact.

And with the background and optimistic attitude MediGold brings to the table, 2010 is looking like a promising year!

See more of our great partners and client work here.

Origo Branding Company finished another exciting issue of NextSpace Magazine — an OCLC publication sent to libraries worldwide. The cover story is titled “The Ripple Effect Part 2: Widening the Libraries Circle of Influence”. Continuing the subject of last issue, NextSpace 14 dives deeper into the subject of advocacy and the actions needed to make it successful.

We kept the fun illustration style and aquatic imagery consistent with issue 13. Illustrating icons for the “4 Ps of Advocacy: Passion, Planning, Partnership and Promotion” complimented the article nicely and eventually made it into an OCLC event symposium.

Now with The Ripple Effect parts 1 and 2 completed, Origo Branding Company is excited to see what comes up next in the world of constantly emerging information resources.

Read the whole story at The Ripple Effect Part 2: Widening the Libraries Circle of Influence.

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