Origo has a great history working with healthcare organizations, including long-time partner, Abbott Nutrition, and its line of superior nutrition products such as Ensure®, Similac®, and Glucerna®. Recognizing an opportunity to elevate the role of nutrition in the hospital, Abbott joined forces with four of our nation’s leading health organizations to raise awareness about the burden of malnutrition and how clinicians can improve outcomes through collaboration. Uniting with the American Society for Parenteral and Enteral Nutrition, the Academy of Nutrition and Dietetics, the Society of Hospital Medicine, and the Academy of Medical-Surgical Nurses, they formed the Alliance to Advance Patient Nutrition.
Educational Module #1 (of six featured on malnutrition.com)
Recognizing the Alliance’s goal to improve patient outcomes through nutrition, Origo designed a new brand strategy with launch materials that call out pressing statistics about malnutrition in the hospital setting, such as “1 in 3 patients who enter the hospital are malnourished upon admission”. (see some of the materials below)
Our tagline – “Improving Patient Outcomes, Together.”- reflects one of the organization’s main objectives of promoting an interdisciplinary approach between administrators, dietitians, nurses, and physicians when addressing their patients’ nutritional needs before, during, and after their hospital stay— all with the main goal to transform patient outcomes through nutrition. The Alliance Nutrition Care Model (crafted by the leading clinicians of each organization) emphasizes the positive impact that nutrition intervention can have on patients’ medical outcomes, offering a six-step protocol to address patients’ nutrition needs at every stage of their hospital visit. (see the online Nutrition Care Model below)
The brand was also implemented across an effective set of tools and strategies to help hospital care teams advocate for effective nutrition practices within their institutions. Strategies ranged from online downloadable one-pagers, to informational video modules and interactive touchscreen quizzes featured at national conventions, actively engaging the audience with the story on malnutrition. (see our different strategies below)
Digital mockup of convention booth to be present at four major healthcare conferences across the nation.
Touchscreen modules for clinicians to learn about the Alliance through digital sales aids and quizzes to test your knowledge on malnutrition.
Promotional giveaways at the Alliance conference booth.
Print and digital advertisements to be placed in different industry publications focused on health and wellness.
Launched in June of 2013, the response has been extremely positive as more clinicians across the country are engaging in the Alliance story, building awareness toward the hidden burden of malnutrition and improving patient outcomes through a collaborative approach to care.
Visit malnutrition.com to learn more about the Alliance to Advance Patient Nutrition, and help lead the charge against malnutrition.
Origo has worked closely with Columbus Metropolitan Library over the years to help promote reading and education in and around the Central Ohio community with their #1 outreach program, the Summer Reading Club. After six years of creating successful brand strategies for this program, we were especially excited for this year’s branding as it speaks to our true passions— creativity, expression, and ROCK & ROLL.
In June, CML was proud to introduce the 2013 Summer Reading Club theme, “Rock Out! Read.” Looking to connect with an audience between Kindergarten and 6th grade, we created a hero for the brand, DJ Night Owl, who reflects the expression, exploration, and fun that kids can experience when they open their minds to the power of reading. Brought to life with a playful design style, along with some of his fun forest friends, DJ Night Owl shows how reading is an exciting way to share, learn, and grow.
Through new experiences and prizes, Columbus Metropolitan Library is bringing reading and education to the children and families of Central Ohio, and making a lasting impact. Come check out all the fun at one of the CML’s 21 branches and see how your family can sign up to rock out and read.
And be sure to get a t-shirt!
See previous years’ campaigns here:
Origo Branding Company is passionate about working with organizations that help improve education and learning. When we partnered with Battelle for Kids to promote The Student Experience survey, we couldn’t wait to get started.
Battelle for Kids collaborated with Gallup to develop a research-based student perception survey for grades K-12, designed to help teachers and school leaders understand what matters most to students’ success, now and in the future. We applied our creative and strategic expertise to capture testimonial footage of students and teachers sharing their insight on what makes a truly successful classroom experience in four key areas: Hope, Engagement, Belonging, and Classroom Management.
The final result includes two fun, informative, and inspiring videos — the above video helps teachers understand the importance of listening to student voices when looking for ways to drive student learning, and the video below that helps students understand the power of their voice to influence their own learning success.
Our friends and partners at MediGold are well known for providing exceptional Medicare coverage for eligible residents in Central, Southeast and Southwest, Ohio. Recently, Origo was asked to help MediGold create a branded campaign to build awareness of their 2013 Special Enrollment Period among the New-To-Medicare audience.
Setting out to develop the conceptual direction for MediGold’s 2013 Special Enrollment Period, we first considered the experience and achievements of our New-To-Medicare audience— a generation of people who have worked for decades to secure health coverage, in addition to impressive milestones in their careers. As they approach age 65, they deserve a Medicare plan that works for them.
Offering a partnership and educational approach to the Medicare enrollment process, we chose to speak directly to this sentiment: MediGold is Medicare that works for you.
A new TV campaign (two 30-second spots) featuring real, local MediGold members tells the full story of the benefits and advantages that come with choosing MediGold. MediGold takes the hassle and worry out of Medicare enrollment, and allows its members to fully enjoy their still active and thriving lifestyles.
Sr. Account Manager
Origo Branding Company is one of Central Ohio’s fastest growing creative agencies. We are currently looking to add a results-driven Account Manager (3+ year experience) with experience in project management and client relations. With agency experience and a strong understanding of the creative industry, this person will be responsible for coordinating and managing the strategy of different accounts, communicating the client’s objectives to the art department, and working collaboratively with the creative team on brand and campaign strategy. A background in copywriting and presentation is a plus, as well as an understanding of business operations in the creative field. Please send your resume to email@example.com. No phone calls please. Internships available.
Origo is looking to add a creative and analytical Sr. Graphic Designer with experience in project management and copywriting. The candidate should have a strong understanding of the advertising industry and at least 3 years of industry experience. The candidate is responsible for both conceptual and production design and will be expected to create and present ideas and strategies. The ability to understand and meet the objectives and needs of each client’s projects is also expected. In addition, the candidate should be able to handle the distribution, file prep, and press checks for each project. A degree in Design, Advertising, Marketing, or Communications is required, as well as proficiency in all applicable design programs. We are looking for a designer who will uphold the brand culture, voice, and professionalism Origo promotes to all of its clients and partners. Please send your resume to firstname.lastname@example.org. No phone calls please.
Origo Branding Company is again proud to see our work be recognized by our marketing industry peers, as the team brought home four honors from last Friday’s 2012 Achievement in Marketing Awards, hosted by the Columbus American Marketing Association. The Columbus AMA comprises practitioners, academics and students in Central Ohio who share an interest in networking, learning and serving the community. The Achievement in Marketing awards are held annually and recognize the region’s best campaigns and marketing efforts.
Among our recognized campaigns were:
Papel Couture - AIM Award for Best Logo
Summer Flavors Promotion – AIM Awards for Best Packaging and Branding
MediGold 2013 TV Campaign – AIM Award for Best Television Campaign
We’re excited to share our latest achievements with our friends and clients!
The holiday season is in full swing, and with it comes the spirit for giving. Each year, our friends at Kegler, Brown, Hill and Ritter give a special gift to one organization in Central Ohio, working to better the community. This year, we were proud to tell the story of Kegler Brown’s gift to South Side Learning and Development Center.
South Side Learning and Development Center provides childcare and education services to families from underserved neighborhoods throughout Columbus, Ohio. They dedicate their time and resources to nurturing the intellectual, emotional, social and physical growth of each child, and give parents much-needed peace of mind while they work or train for full-time jobs. Kegler Brown chose to contribute to South Side’s expansion and renovation efforts, as the Center enters its 89th year of service.
Origo set out to portray a day in the life at South Side Learning and Development Center, and we couldn’t be happier with the final result: a warm and cheerful video that celebrates the children of South Side, as well as Kegler Brown’s generous donation that will help them succeed in the New Year.
Origo is celebrating this special time of year in the only way we know how— creatively. Merging the creative spirt with the Holiday spirit, we utilize almost 300 phrases to form a word cloud, wishing you a final message of “This Holiday Season, Let Your Creative Spirit Shine.”
Wishing you a successful 2013, we hope you and your family have a safe and happy Holiday season.
Fringe Outfitters began in December 2010 as an e-commerce website, and has since carved a unique path within the local fashion community. In the spring of 2012, the brand had reached a critical turning point between its pop-up shop business model and the launch of a permanent retail space.
Fringe founder Gregory Turner asked us at Origo to apply our creative expertise to his boutique’s developing identity, that speaks to individual style and personal autonomy, with attention to quality craftsmanship, responsible apparel making, and sustainable growth.
To reflect the brand’s evolution and progressive direction, we set out to re-imagine Fringe, while maintaining the identity that had already earned an impressive following. Many visual elements, namely Fringe’s signature zebra icon, have had a continuous presence in the brand since its beginning.
We developed a new logo to move the look and feel forward, incorporating the icon with a more graphic approach to the Fringe’s edgy, unique voice. The Origo team was excited for the opportunity to consult on all aspects of launching a new retail identity, conceptualizing everything from storefront and interior design to packaging, as well as the brand’s translation into different collateral materials.
Our new design was ultimately applied to Fringe’s overall messaging strategy and retail elements, including tags, bags, boxes and store merchandising. Fringe owner Greg Turner took the brand to the next level, and even applied it to his own skin (as seen below).
Like Fringe on Facebook to keep up with the brand’s continued evolution and success.
Origo Branding Company is a creative communications agency focused in branding, marketing, and interactive strategies. Origo is seeking to add a talented and experienced Copywriter to our team of creative and strategic professionals. With a strong understanding of the advertising industry, Origo requires the following skills and background:
Origo is looking to add a creative and analytical Sr. Graphic Designer with experience in project management and copywriting. With a strong understanding of the advertising industry, Origo requires the following skills and background:
Please send your resume to email@example.com. No phone calls please.