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	<title>Origo Branding Company &#187; Branding</title>
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	<link>http://origobranding.com/blog</link>
	<description>A new kind of agency specializing in authentic branding backed with 25 years of experience.</description>
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		<title>The Importance of Library Branding</title>
		<link>http://origobranding.com/blog/2009/12/the-importance-of-library-branding/</link>
		<comments>http://origobranding.com/blog/2009/12/the-importance-of-library-branding/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 21:49:53 +0000</pubDate>
		<dc:creator>Alessandro Ciaffoncini</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CML]]></category>
		<category><![CDATA[Columbus Metropolitan Library]]></category>
		<category><![CDATA[library]]></category>

		<guid isPermaLink="false">http://origobranding.com/blog/?p=128</guid>
		<description><![CDATA[Last November, Origo President, Tommaso Ciaffoncini, and I spoke to the Columbus Metropolitan Library&#8217;s Director of Marketing and Communications, Alison Circle, about the Importance of Branding. Our conversation was recently posted on Ms. Circle&#8217;s blog, The Bubble Room— a blog about library marketing. Check it out and let us know what you think!
The Importance of Branding
To [...]]]></description>
			<content:encoded><![CDATA[<p>Last November, Origo <span style="color: #333333">President, Tommaso Ciaffoncini, and I spoke to the Columbus Metropolitan Library&#8217;s Director of Marketing and Communications, Alison Circle, about the Importance of Branding. Our conversation was recently posted on Ms. Circle&#8217;s blog, The Bubble Room— a blog about library marketing. Check it out and let us know what you think!</span></p>
<p><span style="color: #333333"><a href="http://www.libraryjournal.com/blog/820000682/post/250051025.html">The Importance of Branding</a></span></p>
<p>To learn more about Origo branding, click <a href="http://origobranding.com/branding.html">here.</a></p>
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