We would like to congratulate one of our most favorite clients, the Columbus Metropolitan Library, who was awarded (once again) the 2010 National Library of the Year this week by Library Journal. Honored to be a long-time partner and friend to CML, we were very happy to hear they were being recognized for their exceptional demonstration of community service, creativity and innovation in programs.

But if that wasn’t enough excitement, Origo was able to help CML take this week to the next level.  Alongside this outstanding achievement, we were excited to help launch CML’s Summer Reading Program 2010 campaign for the fourth year in a row.

At Origo, we branded the Summer Reading Program as a fun and exciting event, while promoting the sense of community reading can bring through the tagline:  “Share the Love. Read.”

Already a successful campaign, we helped confirm the CML’s ongoing mission to “promote reading and guide learning in the pursuit of information, knowledge, and wisdom”. It’s no wonder why the Columbus Metropolitan Library is consistently recognized as the #1 system in the nation.

To see more great campaign work for the Columbus Metropolitan Library, check out our work.

The Importance of Branding

To learn more about Origo branding, click here.