We would like to congratulate one of our most favorite clients, the Columbus Metropolitan Library, who was awarded (once again) the 2010 National Library of the Year this week by Library Journal. Honored to be a long-time partner and friend to CML, we were very happy to hear they were being recognized for their exceptional demonstration of community service, creativity and innovation in programs.

But if that wasn’t enough excitement, Origo was able to help CML take this week to the next level.  Alongside this outstanding achievement, we were excited to help launch CML’s Summer Reading Program 2010 campaign for the fourth year in a row.

At Origo, we branded the Summer Reading Program as a fun and exciting event, while promoting the sense of community reading can bring through the tagline:  “Share the Love. Read.”

Already a successful campaign, we helped confirm the CML’s ongoing mission to “promote reading and guide learning in the pursuit of information, knowledge, and wisdom”. It’s no wonder why the Columbus Metropolitan Library is consistently recognized as the #1 system in the nation.

To see more great campaign work for the Columbus Metropolitan Library, check out our work.

Organized by Moxie Sozo and Josh Higgins, THE HAITI POSTER PROJECT seeks limited edition sets of posters from artists, designers and design firms around the world. The donated posters will be sold online to raise money for Doctors Without Borders. The organization’s goal is to raise at least $1,000,000 for the aid of earthquake victims in Haiti.

As designers, we have the collective ability to do what we love, AND create a difference.

Origo’s own, Ryan Brinkerhoff, chose to contribute a run of 50 posters (the “Hope for Haiti” hand poster). Also shown are posters from professional designers who inspire us, Don Clark (top right) and Andrio Abero (bottom right).

Origo supports doing what you can to help others; especially if that action is design. Do what you can by contributing your talents at http://www.thehaitiposterproject.com.

Origo Branding Company finished another exciting issue of NextSpace Magazine — an OCLC publication sent to libraries worldwide. The cover story is titled “The Ripple Effect Part 2: Widening the Libraries Circle of Influence”. Continuing the subject of last issue, NextSpace 14 dives deeper into the subject of advocacy and the actions needed to make it successful.

We kept the fun illustration style and aquatic imagery consistent with issue 13. Illustrating icons for the “4 Ps of Advocacy: Passion, Planning, Partnership and Promotion” complimented the article nicely and eventually made it into an OCLC event symposium.

Now with The Ripple Effect parts 1 and 2 completed, Origo Branding Company is excited to see what comes up next in the world of constantly emerging information resources.

Read the whole story at The Ripple Effect Part 2: Widening the Libraries Circle of Influence.

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