We would like to congratulate one of our most favorite clients, the Columbus Metropolitan Library, who was awarded (once again) the 2010 National Library of the Year this week by Library Journal. Honored to be a long-time partner and friend to CML, we were very happy to hear they were being recognized for their exceptional [...]

Last November, Origo President, Tommaso Ciaffoncini, and I spoke to the Columbus Metropolitan Library’s Director of Marketing and Communications, Alison Circle, about the Importance of Branding. Our conversation was recently posted on Ms. Circle’s blog, The Bubble Room— a blog about library marketing. Check it out and let us know what you think!
The Importance of Branding
To [...]