Origo Branding Company has just completed a re-brand of Abbott Nutrition’s Tube Feeding at Home Booklet — a 32-page publication that is targeted at children and adults who have traditional feeding difficulties and rely on liquid nutrition as a source of protein. The booklet is distributed to people who must make the adjustment to liquid nutrition and need easy-to-understand information regarding the process of tube feeding, preventing infections, and problem management. With Abbott’s line of tube feeding liquids, pumps, and specialized feeding tubes, they wanted to make sure that the information not only introduced tube feeding and its process, but also provide informative illustrations to be used as visual aides. Working closely with the Abbott Nutrition team, Origo was responsible for writing the copy contents and the full re-branding direction. The booklet has been successful and is already in need ofbeing reprinted due to high demand.

Origo used photography to show the mobility and freedom one can have with specialized pumps and their carrying devices. Model selection and photo direction by the Origo team ensured that the images represented daily scenarios that tube feeding users encounter at home. Photos of pumps in the home setting were used to demonstrate that users can tube feed in the comfort of their own homes. Spot illustrations were created to demonstrate usages for tube feeding specific syringes and to provide overviews of equipment maintenance.

This was a rewarding project in that we had the opportunity to create a resource that will inform people making the shift to tube feeding an easier transition to understand. See more of our great client work.

Calling all ghouls! Calling all goblins! It’s that time of year when we dress ourselves, sometimes in the scariest of ways, and bring our imagination out of the grave. Origo loves this time of year. Not just for the treats but for the creativity! And this year, it’s your turn to show us your creative side…

This Halloween, let your imagination run wild. Take a picture of your Halloween costume and we’ll showcase your creativity in our blog.* Featured will be the Origo team and anyone else brave enough to unleash their Halloween side to the rest of the world. Be sure to send your pictures to solutions@origobranding.com.

Whether it’s “trick” or “treat”, Origo Branding Company wishes you a fun and safe Halloween!

Origo Branding Company just published the latest issue of NextSpace magazine — an OCLC publication sent to libraries worldwide. OCLC (Online Computer Library Center) is a nonprofit, membership, computer library service dedicated to the public purposes of furthering access to the world’s information. More than 57,000 libraries around the world use OCLC services to locate, acquire, catalog, lend and preserve library materials. This tri-annual publication introduces new technology and keeps librarians, and library patrons, in the loop of constantly emerging information resources.

The Ripple Effect, cover story of this latest issue, highlights how libraries are extending their reach to increase traffic to their resources. And, in fact, this fascinating feature article showcases specific libraries around the world that have brought the library to the people, emphasizing the overall mission of OCLC.

It was interesting, on our part, to create the illustrations for The Ripple Effect, where we meshed water and communication to cover the subject matter.

We start on Issue 14 soon, continuing with the theme of new ways to reach out to library goers. Check out previous publication designs Origo has provided for NextSpace starting with Issue 6 at http://www.oclc.org/nextspace/default.htm.

See more great client work.

Helping out the community has always been our most rewarding work, especially when we have the opportunity to touch others’ lives directly. Last week, Origo Branding company was pleased to have the opportunity to help the downtown Columbus community get a little healthier, a little happier and a little tastier. Origo Vice President, Diana Ciaffoncini, spends her Fridays volunteering at Dress for Success, a nonprofit organization that assists disadvantaged women with ongoing support as they successfully transition into the workforce. Throughout her time there, she noticed the women who had just made their transition into the workplace were eating-out exclusively, a very expensive and unhealthy way to start a new life. Diana decided to battle this emerging problem and create a solution for her friends and clients.

With a big heart and an even bigger pantry, Diana took her knowledge and experience in the kitchen, and compiled some of her favorite recipes into a short cooking handbook titled Slow Down & Cook. With dishes like Hawaiian Porkchops and Fabulous Fish, Diana shares some delicious (and affordable) recipes with the intentions of having fun while you cook. With these goals in mind, Origo Branding Company was thrilled to layout and construct this little cookbook with big food ideas. It was great fun for everyone, and a few of the guys in the office were hoping there would be a few leftover books for their neglected kitchen counters at home.

Presented last Saturday at the latest DFS meeting, Diana presented the books and was greeted with great reception. The women celebrated Diana’s positive methods of affordable, fun ways to eat healthier, as well as cheered for the delicious cheesecake Diana provided. Check out more great client work.

After 25 years of strong relationships, impressive work, and a multitude of experiences, Tommaso Inc. has re-branded with a new look and name. Pulling from the Latin translation of the word “origin”, we chose Origo to capitalize on the strengths of our roots. This gives us the chance not only to express our evolution creatively, but to give ourselves the client treatment.

Our new brand is launched with origobranding.com and over the next month, you’ll be seeing our office transform into our new identity. The old Tommaso Inc. logos will be coming down, the walls will be freshly painted, and new print materials will be at your fingertips. The office can hardly contain its excitement with all of the new materials we’ll be giving out. We would love to give you a tour of our new office and discuss our expanded capabilities. So just give us a call.

discover. create. evolve.