CML Summer Reading Club
Making a difference through reading advocacy.
Since our initial partnership with the Columbus Metropolitan Library five years ago, Summer Reading Club has experienced a record-breaking number of participants. The 2011 campaign features the theme “Be a Hero. Read.” representing the power of reading in children’s aspirations. The character of Captain Read was created to embody the notion of the hero whose powers stem from reading books.
Services Provided:
- Branding
- Messaging
- Illustrations
- Motion Graphics
- Promotional Strategy
- Webisodes
