2012 Campaign
Go with MediGold.
In 2011, Origo had the opportunity to partner with MediGold as its agency of record for a 2nd consecutive year. For the 2012 enrollment season, their Medicare Advantage Plan was still able to boast about its premium benefits but with added features such as the SilverSneakers® fitness membership program. This benefit to help seniors stay active and healthy was the force behind this year’s award-winning campaign: “Go with MediGold.”
Services Provided:
- Branding
- Messaging
- Marketing Strategy
- Television Campaign
- Print Ad Campaign
- Direct Mail Campaign
- Educational Materials
- Original Photography
