MedImmune – Synagis

Starting life the right way.

Origo was approached to develop new branding, strategy, and marketing for Synagis® to elevate awareness among healthcare professionals about this product used to treat Respiratory Syncytial Virus (RSV), a common infection that affects the lungs of premature babies. The development of this new identity strategy was met with overwhelming success.

Services Provided:

• Branding
• Direct Marketing
• Photo/Art Direction
• Educational Materials
• Packaging
• Promotional Strategy
• Multimedia