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Abbott Nutrition, A promise for life.

Abbott Nutrition is the market leader in pediatric nutrition in the USA - and its vision is to be the worldwide leader in nutritional products. When Origo was enlisted to develop the strategy to ensure that their presence was highly recognized at the National Pediatric Convention, we took the challenge to another level. We developed premiums, environmental graphics, and a nationwide direct mail campaign that reached over 6,000 healthcare professionals. We created motion graphics on 12 LCD screens, each one dedicated to a specific brand. The high impact solutions were very effective and successful in guaranteeing Abbott Nutrition the leading position at this important event.