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Columbus Metropolitan Library, Growing a better community.

The Columbus Metropolitan Library is one of the most frequented library systems in the nation with 8.2 million visitors last year. Recently, CML was rated the #1 public system in the nation. So, we were naturally honored when they approached us to help them with the branding and marketing of their fundraiser to benefit the patrons of the library. It was decided that exceptional brand support was needed for this next marketing campaign as we were asked to develop a strategy that would help provide the library with the monetary means needed to invest in future programs to help patrons "explore, discover and inspire" the world around them. We also wanted to instill a desire to invest in the library today with the idea of becoming part of the library's legacy.