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Paradise Garage, Powered by culture.

Paradise Garage is a bicycle shop that opened its doors in the trendy Short North district of Columbus. The bike shop is geared toward the urban cyclist and carries a great line of bikes and cycling apparel. When approached by the founder of Paradise Garage, we were asked to create a brand that would not only appeal to the athletic aspect of cycling, but also to the lifestyle associated with the urban cyclist. Our team of strategists and designers got right to work, and through our analytical thinking and modern sense of design, we created an identity that was a clean, crafted mark, able to be applied to all components of the store's retail material. Everything from business cards, hang-tags, stickers, shopping bags, and signage bear the new distinct logo. The result — effective brand identity.