Back to: our work | brand support

Zaner Bloser, Writing, learning and growing.

Zaner-Bloser is one of the premier publishers of research-based reading, writing, spelling, handwriting, and study skills programs. Although we have been designing materials for Zaner-Bloser for a number of years, our latest project with them was the most comprehensive to date. We were asked to concept new ideas and design an entirely new look for their award-winning instructional series, Zaner-Bloser Handwriting, for grades K-6, Zaner-Bloser Handwriting. After our rebranding, the covers we created depict an illustration of a pencil, imaginatively redesigned as a car, ship, plane, or other mode of transportation meant to take the student on a journey through the world of writing. Our re-brand strategy received high praise from the client. We had great satisfaction in knowing that our concepts had such an impact on developing minds nationwide and that they helped Zaner-Bloser's Handwriting programs become the company's most profitable products.