Dec 07, 2011

We enjoy working with projects that serve a greater cause. Our partnerships with various community organizations that help Columbus and the region be the best it can be has always been a point of pride for the Origo team. When we were approached by the Ohio Department of Alcohol and Drug Addiction Services (ODADAS) to aid them in their initiatives against painkiller addiction, we knew the project would be right up our alley.

In order to inform and engage the community and the public sector about the severity of the issue that is painkiller addiction, ODADAS needed a tool to provide critical information while also appealing to people’s emotions. For such a heavy topic, it was a tall order to devise a story that would touch viewers in such a way as to inspire action.

“Little Pill, Big Problem − Ohio’s Opiate Story” was born out of this necessity. Through the analysis of a wide array of statistics on the issue, we were able to condense the message to touch on only the major and most important points. In order to portray this story, we developed a motion graphics video that is dynamic and fast-paced.

Employing the use of kinetic type, conceptual graphics, and smooth transitions, Origo was able to develop a video that can be easily used during presentations and disseminated online, making it the perfect tool for issue engagement.

Check out the “Little Pill, Big Problem — Ohio’s Opiate Story” video here to learn about this severe issue that is affecting Ohio today. Also, don’t forget to follow us on Twitter and like us on Facebook to keep up with our latest work!