May 05, 2014

One of our Marketing Interns, Gabriele Galli, discusses what he learned during his time at Origo, the impact the experience has on his future, and what he looks forward to as he embarks on new journeys:

Today is both a celebration and a bon voyage: it marks my one-year anniversary at Origo Branding Company, and my last day before I embark on a trans-Atlantic transition to London, England. For the next two months I will work as a Fashion Marketing/Sales intern at Emilio de la Morena, a fashion house in the heart of the city. I look forward to growing even more abroad, in both a creative and international sense, yet I am very excited to come back to Columbus to continue my studies at The Ohio State University. Some background—I am third year student at the Fisher College of Business. Specializing in marketing with a minor in strategic communications, I aspire to make a name for myself in the fields of marketing and advertising. I hope to bring back from London new skills to develop even more at Origo, continuing to contribute as an asset of the Origo team.

When I started my internship at Origo, I had no idea what a project proposal was and had trouble understanding what was being discussed in meetings, when words like “wireframe” and “infographic” were being thrown around. From where I stand today, a year later, I have mastered the lingo of the advertising world, can polish project proposals on the fly, and have learned so many things in marketing, account management, and even programming that a single blog post could not even begin to express this new knowledge. Not only has my experience here provided me with an advantage over my classmates in my marketing courses, but it has developed my business acumen and critical thinking, which is an important foundation on which I will build my career. I would like to take this opportunity to thank the whole Origo team for all the patience and support they have provided this past year, specifically Tommaso and Alessandro, who took me under their wing and taught me the ins and outs of the industry.

Like many college students, I was hesitant to commit to a major going into my freshman year, for I feared being on a path towards a career in which I could not excel or apply my passions. After only a couple of months in the urban, modern agency and Origo company culture, I was sold. Being an intern here introduced me to a world that I had never seen. Now, this world of branding and marketing excites me. I feel more than confident and prepared for my journey to London, which I attribute to my experience in business development and account management. Without this preparation, I would not have been nearly as qualified for the position. Looking beyond this summer and beyond college, I aspire to continue my work in the marketing field, with a focus on advertising and creative.

Have a great summer everyone!

-Gabriele Galli