Aug 26, 2015

For many people in Ohio, gambling is a low-risk and entertaining activity. For some, however, it is a compulsive, addictive problem, which can result in financial, family, and health issues. To address this issue, Origo has partnered with Ohio for Responsible Gambling (ORG) to launch Be The 95%, a statewide initiative, asking the Ohio gambling community to be a part of the 95% of individuals who gamble without experiencing negative consequences.

The Issue

A 2012 survey showed an estimated 3.6 percent of Ohioans were found to have a gambling-addiction problem. The survey estimated 250,000 Ohioans were at risk of developing a gambling addiction. As Ohio gets more gambling options, ranging from four casinos, seven racinos and the Ohio Lottery, to electronic gaming at fraternal lodges and veterans posts, bingo and skill game parlors, it is important to increase awareness on responsible gambling practices.


 The Solution

Be The 95% carries an upbeat and urgent message, encouraging individuals who choose to gamble or know someone who does to increase their awareness on responsible gambling practices and the warning signs of problem gambling. The new interactive and mobile friendly micro-site is designed to engage users through:

  • Mission Video: A 3-minute motion graphics video (see above), outlining the goals of the campaign, responsible gambling tips, and warning signs.
  • Interactive Technology: Animated graphics and icons are used throughout site to educate individuals on responsible gambling behaviors, warning signs, and other information on Ohio gambling.
  • Gambling Quiz: Users can take a quick, 10-question quiz to assess whether or not they have a gambling problem.
  • Community Toolkit: Community representatives can download print and digital materials to use in their communities to promote responsible gambling behaviors.


We’re excited to partner with the ORG for this important initiative to help Ohio keep gambling fun and responsible! Want to see more? Check out the new Be The 95% at and access the full case study here.