Digital Marketing & Media Strategist
Origo Branding is looking for a Digital Marketing & Media Strategist to join our team. This person will be responsible for planning and implementing digital strategies (specifically paid search campaigns and social media strategies), helping to advance the mission of our clients from a wide range of sectors, industries, and geographic regions. To be successful in this role, this individual will share their expertise in planning, managing, monitoring, and reporting on client campaigns, while also working with other vendors who can assist in specific platforms or channels. Working alongside the account team leaders and strategists, your goal will be to help maximize the results of our clients’ campaigns through your expertise, capabilities, and processes when leading digital media strategies. We look forward to meeting you!
What you will do in your new role
- Develop and implement digital media plans for multiple clients and projects.
- Lead the planning, buying, managing, and reporting for digital media tactics, specifically paid search and social media advertising (while experience in digital display, pre-roll, SEO, and other digital marketing tactics would add value, Origo has 3rd party partners to help in these areas on an as-needed basis and their involvement will be managed by the person in this role).
- Collect, analyze, and distribute data in order to optimize ongoing media campaigns and provide accurate and timely reporting to clients and our internal team.
- Work alongside the account lead to present recommended strategy, plans, and reporting to clients; including results, data, and optimization plans for campaigns.
What you will love about working here
- Creating and launching solutions for a wide variety of clients, products, and services.
- Working with a team of passionate people, supporting each other, and making great things.
- Working on campaigns and projects that truly benefit people, often right here in Ohio.
- Enjoying a flexible, hybrid schedule and open office environment.
What we are looking for in you
- Experience developing and executing successful digital media strategies, based on client budget, target audience(s), and goals.
- Experience utilizing paid search strategies is desired, including keyword research tools and software.
- Experience in planning, implementing, managing, optimizing and reporting for social media campaigns is not required, but provides added value.
- Knowledgeable in SEO practices such as keyword research, content optimization, site optimization and link building.
- Experience coordinating digital media buys and placing media assets with Google Ads, paid social media platforms (Meta, LinkedIn, Twitter, Snapchat, TikTok), and other digital media DSPs.
- Experience with and certification in Google Analytics, Google Search Console, and Google Data Studio provides added value to this role.
- Ability to analyze trends, as well as quantitative and qualitative data, in order to recommend changes and optimizations.
- Experience and desire to collaborate with internal account and creative teams, as well as client teams.
- A desire to stay up to date with the latest trends and changes in SEO and paid media, and bring new strategies and ideas to the team when crafting plans for our clients’ integrated campaigns.
Benefits
- Competitive pay
- Generous PTO policy
- Health, dental, and vision insurance
- Opportunities for professional development
- Hybrid work schedule
- 401K profit-sharing program after first year of employment
- Pet-friendly office
- COTA bus program pass
About Origo
Since 1985, Origo Branding Company has been focused on helping organizations and companies make a positive difference for populations, communities, and businesses in need, all through the power of creativity, strategy, and design. Our extensive work with Fortune 500 brands, along with our partnerships with nonprofits and purpose-driven organizations, has helped advance our clients’ missions and grow their impact near and far, while also winning some pretty impressive awards along the way. And while our agency continues to grow in the way it serves our partners through new skillsets and disciplines, we continue to maintain the core values Origo was founded upon, creating success and results for our clients through exceptional creativity, thinking, and storytelling.
Questions? Contact us at careers@origobranding.com.
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Careers
The best part of working at Origo? Our team. We’re a tight-knit group of creatives and strategists that come together to deliver results — and have a bit of fun along the way. Come join us.
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