ABB VisibleBliss™ Phoropter Mask Campaign & Sales Strategy - ABB Optical Group
ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry. To help launch their new solution, the VisibleBliss™ Phoropter Mask, Origo helped develop the campaign and sales strategy to introduce this product to the market, generating awareness around this unique, optometry-only PPE solution.
The campaign included the creation of the overall creative strategy, which was applied to the ABB website, a Ceros interactive sales experience, print ads, e-blasts, social media strategy, digitally focused media strategy, and promotional videos.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Collateral & Branded Materials
- Web Design & Development
- 2D & 3D Animation
- Video Production & Editing
- Media Planning & Buying
- Digital Advertising
- Social Media Strategy
- Print Advertising
- Sales Strategy
- Awareness Campaigns
- Email Campaigns
- Social Media Strategy
- Direct Marketing
- Explainer Videos
- Copywriting & Messaging
Origo conducted research exercises with the leadership team of ABB and VisibleBliss to help create the new campaign strategy, titled Revolutionizing PPE, which was applied to new tactics to promote new messaging through short-form video ads, digital display ads, and social media strategies delivering new points of information to the target audiences.
By launching the VisibleBliss™ Phoropter Mask media and outreach campaign, we were able to help build greater awareness and increase traffic to the new section of the ABB website through highly targeted digital and traditional forms of media, including three short-form video ads.
From findings in the research phase, Origo developed the new tagline of “Performance. Protection. Ease-of-use.” to emphasize the importance of PPE, especially during the COVID-19 Pandemic, which further enhanced ABB’s position as an industry innovator that has the best interest of eye care practitioners (ECPs).
With the launch of the new creative campaign and digitally focused media plan, ABB reached ECPs and increased awareness of the VisibleBliss™ Phoropter Mask product offering. Within the three months of the media plan being delivered, ABB made over 7 million impressions and 1,337 conversions.