Origo helped reintroduce the mission of Call Management Resources with a new brand and website strategy, positioning them as a leader in providing 24/7 call center solutions to clients nationwide.

Objectives

  • Origo conducted research exercises with leadership and customers of Call Management Resources (CMR), including surveys of leadership and key stakeholders, helping to identify key insights and competitive advantages.
  • After conducting a brand audit of existing marketing touchpoints to help guide our new strategy, Origo created a new brand identity featuring the character Cosmo, who gave greater personality, life, and emotional connection to the audience.
  • The brand was applied to a new website that easily guides the user through the different services and value propositions of the company. The site also has fun animations and interactive features to entice users to inquire more about CMR’s capabilities, helping to generate leads for the sales force.

Results

  • Origo developed the new tagline “Launch Your Business Forward” to emphasize the progressive and innovative nature of CMR,  which is further enhanced through the space-themed approach to the brand. This gives the company an edgy appeal to customers and allows CMR to differentiate their message in the marketplace.
  • With a new and more streamlined user experience, as well a more engaging tone of voice, the overall online presence for CMR was enhanced, allowing them to generate greater connections, leads, and clientele for their wide range of services and capabilities.

Strategies

  • Brand Strategy
  • Logo Design
  • Illustration
  • Web Design & Development
  • Sales Strategy
  • Collateral
  • Motion Graphics
  • Social Media Strategy
  • Character Design

Strategies that cause a real effect.

Positive impact for your business, community, and world.