Origo helped develop new brand and website strategies to position Cramer & Associates as a leading consultant in strategic fundraising and development strategies.

Objectives

  • Origo developed the new brand strategy for Cramer & Associates, positioning the group as a leader in creating strategic fundraising and development strategies for corporate and nonprofit organizations.
  • We created a collateral system and other outreach strategies, helping create promotional tools that generate awareness around the group’s services when reaching out to prospective or current clients.
  • Origo also applied the new brand design and messaging to the Cramer & Associates online experience, creating consistency amongst different brand touchpoints and advancing the search engine optimization (SEO) of the site.
  • To evaluate the effectiveness of our strategies, we created a method for assessment and included an analytics program on the website, allowing us to check progress and measure success of the initiative. 

Results

  • The Cramer & Associates team is thrilled with the new brand, collateral, and website strategies, which team members have used to educate new stakeholders and industries across the nation about the success stories and results they have generated for their nonprofit partners for the past 20+ years.
  • Almost immediately, the group received positive feedback from clients and other external stakeholders who were interested to learn more about their wide range of services and areas of expertise, growing the awareness of the firm’s capabilities.
  • From these efforts, Cramer & Associates has been able to grow its services and clientele, using the new methods of marketing, storytelling, and defining key brand attributes to differentiate the group from competitors.

Strategies

  • Research & Analysis
  • Branding Strategy & Design
  • Messaging
  • Web Design & Development
  • Social Media Strategy
  • Collateral

Strategies that cause a real effect.

Positive impact for your business, community, and world.