Origo helped create an animated video to promote the integrated building software platform Orchestrate, which enables building systems to anticipate, communicate, and operate as a harmonious smart building through remote support.

Objectives

  • Origo conducted working meetings and brand exercises to identify the goals and messaging points needed to develop the storyboard and script for the new animated video to promote Orchestrate, by Veregy, which, emphasized through a main message of ease and efficiency, helps facility directors simplify their systems into a common interface with remote support, optimizations, and automations that harmonize their facilities like never before.
  • Once the storyboard and messaging were approved by the client, Origo created animations and motion graphics to create a final video for the product, developing a compelling storytelling strategy for the brand that highlights the features, benefits, and value propositions to potential customers of Orchestrate.

Results

  • By collaborating with the client, Origo created an engaging new video to market the benefits of Orchestrate, demonstrating how it allows individual software applications to integrate, which enables building systems to anticipate, communicate, and operate as a harmonious smart building, all while providing remote support.
  • Through engaging character design and iconography, we were able to demonstrate key features, including a simplified controls interface, redefined measurement and verification, automated utility optimization, integrated solar and facilities management, and automated energy storage and release.

Strategies

  • Storyboarding
  • Character Design
  • Messaging & Copywriting
  • Motion Graphics

Strategies that cause a real effect.

Positive impact for your business, community, and world.