Origo created a new brand strategy for Echoing Hills, an organization that has helped individuals with intellectual and developmental disabilities reach their fullest potential for over 50 years.

Objectives

  • To celebrate their 50th anniversary, Origo created a new and consistent brand strategy for Echoing Hills. To do so, we implemented research initiatives to help identify the perceptions and knowledge of the organization throughout the community, leading to new recommendations for the upcoming strategy.
  • Origo created a new brand identity (logo) to position their group as a leader in providing services, facilities, and solutions that advance life and learning goals for individuals with special needs. We also developed the tagline “Inspiring Hope. Celebrating Life” to further show how Echoing Hills creates a fun and inspiring place for individuals with special needs to live, connect, learn, and play.
  • We developed a more solidified brand architecture for the different programs that sit under the main identity, generating a Branded House to help communicate and promote the many services, programs, and locations of Echoing Hills throughout Ohio.
  • Origo designed and developed a new website, revamping the organization’s online presence to match their new brand strategy and architecture, organizing their content and programs under the following segments of Residential, Educational, and Recreational services.

Results

  • To help tell the new story of Echoing Hills, Origo created a mission video and a series of vignettes that captured real-life stories of individuals with special needs and their families, as well as staff members across Ohio who were directly impacted by the programs of Echoing Hills.
  • Origo then introduced the new brand during the organization’s 50th anniversary celebrations around the state. We also launched different tactics through a media and marketing plan, utilizing strategies of e-blasts, social media tactics, digital advertising, PR efforts, and other outreach initiatives, helping to connect new audiences to their mission and services and gain greater engagement amongst new stakeholders.

Strategies

  • Brand Strategy
  • Logo Design
  • Tagline Development
  • Messaging & Copywriting
  • Video Production
  • Marketing Strategy
  • Collateral
  • Media Toolkit
  • Web Strategy
  • Promotional Strategies
  • E-Blasts

Strategies that cause a real effect.

Positive impact for your business, community, and world.