Elmer's Glue Early Learners Product Launch Video
Origo partnered with Elmer's to develop a motion graphic video to launch a new line of glue products designed for the brand's youngest users.
Objectives
- Origo created a video for the product launch of Elmer’s Early Learners, a new line of adhesive brands designed for Elmer’s youngest users ages 3-5.
- Utilizing animation and other graphics developed in AfterEffects, Origo developed a storyboard to introduce the innovative benefits, demonstrations, and applications of Elmer’s Early Learners to sales representatives, as well as market the product line to major retailers in B2B strategies.
Results
- After strategic collaboration with the marketing team, Origo created a video to help Elmer’s position the new line of Early Learners products as an innovative line of adhesive brands designed for their youngest users ages 3-5.
- Meant to excite and inform reps about this new line of products at their national sales meeting, the video also served as a new and effective online sales tool when communicating externally to buyers searching the products on e-commerce environments.
Strategies
- Messaging & Storyboards
- Motion Graphics
- Graphic Design
- Illustration
- Infographics
Strategies that cause a real effect.
Positive impact for your business, community, and world.