Origo supported the relaunch of the FocusCFO brand and website, helping to generate awareness for its mission to assist emerging businesses in creating a clearer path for growth and achieving their financial goals.

Objectives

  • In order to better position FocusCFO as a leading provider of CFO-level services and support, Origo created a new brand strategy to generate better awareness for the organization and its services, effectively communicating their message, expanding the company’s market share, and driving qualified leads.
  • Utilizing the new brand, Origo created an immersive website to use as a powerful online selling tool that offers a more user-friendly experience through responsive design, innovative features, and an updated presentation of FocusCFO’s services, success stories, and national reach. 

Results

  • To advance the company’s storytelling tools, Origo developed collateral materials, a mission video, and other outreach strategies in order for FocusCFO to better approach, inform, and interact with target audiences, as well as differentiate their benefits and services in the market.
  • Through an integrated content marketing and social media plan, Origo launched the new brand with great success, preparing the organization for long-term success with their partners and clients, as well as a system for their internal team to use as they grow their communication efforts into new markets and industries.

Strategies

  • Research & Analysis
  • Brand Strategy
  • Messaging
  • Digital Advertising
  • Video Production
  • Web Design & Development
  • Social Media Strategy
  • Content Marketing

Strategies that cause a real effect.

Positive impact for your business, community, and world.