FocusCFO New Brand & Website Strategy
Origo supported the relaunch of the FocusCFO brand and website, helping to generate awareness for its mission to assist emerging businesses in creating a clearer path for growth and achieving their financial goals.
Objectives
- In order to better position FocusCFO as a leading provider of CFO-level services and support, Origo created a new brand strategy to generate better awareness for the organization and its services, effectively communicating their message, expanding the company’s market share, and driving qualified leads.
- Utilizing the new brand, Origo created an immersive website to use as a powerful online selling tool that offers a more user-friendly experience through responsive design, innovative features, and an updated presentation of FocusCFO’s services, success stories, and national reach.
Results
- To advance the company’s storytelling tools, Origo developed collateral materials, a mission video, and other outreach strategies in order for FocusCFO to better approach, inform, and interact with target audiences, as well as differentiate their benefits and services in the market.
- Through an integrated content marketing and social media plan, Origo launched the new brand with great success, preparing the organization for long-term success with their partners and clients, as well as a system for their internal team to use as they grow their communication efforts into new markets and industries.
Strategies
- Research & Analysis
- Brand Strategy
- Messaging
- Digital Advertising
- Video Production
- Web Design & Development
- Social Media Strategy
- Content Marketing
Strategies that cause a real effect.
Positive impact for your business, community, and world.