UniLync New Brand & Website Launch - Logic Soft USA

Origo conducted research initiatives to help develop the naming platform for Logic Soft USA’s new software product, helping to develop the naming strategy of UniLync. Using the new naming strategy, a new brand identity for UniLync was developed, including a logo design, tagline, visual strategy, and overall messaging approach.

To launch the new brand, Origo designed and developed the new responsive website, helping to promote the new product and educate the target audiences on the benefits, advantages, and offerings of the software.

Origo was successful in developing Logic Soft USA’s new product brand and web strategies, which helped educate target audiences on the benefits of the new software product and enticed prospective customers to engage further in the buying process.

Messaging and content were also developed by conducting interviews with the Logic Soft team, helping to create user experiences that speak to product features, as well as industries that the product serves, helping to connect with different audiences and drive leads for the platform.