As the agency of record, Origo successfully created the annual advertising campaign for Mount Carmel Health System's Medicare Advantage Plan, MediGold, helping increase member enrollment and retention for the brand.

Objectives

  • As the agency of record for Mount Carmel Health System’s Medicare Advantage plan, Origo developed each year’s creative campaign that positioned MediGold as a leader in local-based health coverage that provides the best value, with service and care right around the corner.
  • Utilizing real members throughout the campaign photography and television ads, Origo emphasized recognizable environments and settings from the region to create an emotional connection to the audience, leveraging the local feel of the brand.
  • Origo customized mailers and advertising to fit into the specific region, elevating the role of partnering hospitals that endorse MediGold and their Medicare Advantage Plans. Origo also managed all print and digital advertising to drive engagement to town hall meetings and inquiries about enrollment.

Results

Being unknown in new areas and battling large national brands, Origo created a creative campaign that positioned MediGold as a leader in local-based care with exceptional coverage during a year that the brand doubled its service area. From our efforts, we exceeded the goals from the marketing team, helping to achieve the following:

  • Increased membership and sales by almost 216% from previous season
  • Exceeded overall sales goals by 56% (record levels)
  • Exceeded sales leads by 46% (record levels)
  • Exceeded retention rates by 38%

Strategies

  • Television Campaign
  • Campaign Strategy
  • Direct Mail
  • Sales Kits
  • Education Materials
  • Booklets and Guides
  • Print Advertising
  • Web Design & Development
  • Online Advertising
  • Environment Design/Signage
  • Photography
  • Photoshoot

Strategies that cause a real effect.

Positive impact for your business, community, and world.