Polaris Automation partnered with Origo Branding to develop a fresh, new brand strategy to re-introduce its expanded set of services and capabilities, which was then implemented into new selling strategies and materials.

Objectives

  • To help craft our new brand and sales strategy, Origo coordinated working meetings and surveys with the leadership and customers of Polaris Automation. This included a brand audit of all existing marketing touchpoints, in order to identify insights, challenges, and opportunities for the brand’s upcoming communication strategies.
  • Utilizing the findings from the research phase, Origo utilized the current logo of Polaris Automation to create a new brand strategy to help re-introduce the organization to the market and promote its different service segments.
  • Origo developed the messaging and visual approach for their communication initiatives, with the goal to better position Polaris Automation as a leader in providing advanced technology solutions to enhance manufacturing efficiency.
  • Once the new brand strategy was approved, Origo applied the new creative approach to a collateral sales kit and other tools, helping generate consistency and impact across the communication efforts of the company, as well as new markets that they plan to grow.

Results

  • From our creative and strategic efforts, Origo created a new brand and sales strategy that effectively communicated the services and expertise of Polaris Automation and its different business segments.
  • Through these efforts, we were able to optimize how representatives interacted with potential partners to help them understand what Polaris Automation offers, helping to expand the company’s market share by creating a scalable system for selling and onboarding new representatives to the company.
  • By working together with the Polaris team, this new strategy was able to successfully create better awareness for their different service segments, effectively communicating and cross-promoting the company’s many solutions.

Strategies

  • Branding Strategy & Design
  • Messaging & Copywriting
  • Collateral Materials

Strategies that cause a real effect.

Positive impact for your business, community, and world.