HandsOn Launches New Campaign for National Volunteer WeekMarch 30, 2012
Originally FirstLink, HandsOn Central Ohio’s mission is to strengthen and enhance the quality of life in the Central Ohio community by mobilizing volunteers and connecting people to critical community resources.
Recently, Origo Branding had the privilege to partner with HandsOn Central Ohio in creating a campaign for National Volunteer Week (April 15th-21st) to drive donations, awareness, and community outreach initiatives to assist in new support opportunities for the organization. To do so, we created a branded campaign to help build awareness for the brand through educating the community on the:
- HandsOn Central Ohio’s mission
- Origins of FirstLink and the 2-1-1 Call Center
- Collaborative efforts that HandsOn offers to the nonprofit community in Central Ohio
In our campaign titled “Empowerment”, we wanted to create a campaign that not only asked for donations, but also gave the donor a feeling of achievement. By making the donor a provider, friend, and hero, we connect emotionally with the target. We name 3 benefits per mailer to highlight the fact that HandsOn connects, helps, and offers assistance to many different nonprofit partners.
Crafting an integrated marketing strategy, we pushed out this message through channels of direct marketing, social media, press releases, and online strategies— giving incentive to the donor by making them a “Friend of HandsOn Central Ohio”.
Donate today at: http://handsoncentralohio.org/donate-now