Defining a Brand Measured By Success for TruMetric

In the calibration and testing industry, success is defined by absolute precision. Across highly regulated fields like aerospace, medical manufacturing, and defense, a fraction of a percent can mean the difference between strict compliance and costly operational downtime. But when two legacy brands merge to form a nationwide leader, how do you synthesize decades of immense technical capabilities and deep commitments to personal relationships into a singular identity? At Origo, we partnered with the TruMetric team to answer that question and establish their new narrative: Measured By Your Success.

Defining the Apex of Spacing for BioProtect

In radiation oncology, success is a game of millimeters. This success relies on a delicate and vital balance: delivering a precise dose to the cancerous target while carefully protecting the surrounding healthy tissue. But how do you take a technical innovation like a biodegradable balloon spacer and turn it into a brand that resonates with both physicians and patients? At Origo, we partnered with the BioProtect team to help answer that question and define their story: The Apex of Spacing.

Origo and the Ohio SUD COE Partner to Elevate Statewide Healthcare Workforce Training and Resource Hub

As Ohio has one of the nation’s highest rates of unintentional drug-overdose deaths, it’s more important than ever for treatment providers to have access to the latest integrated care practices. In partnership with Ohio’s Department of Behavioral Health (ODBH), the Ohio Substance Use Disorders Center of Excellence (SUD COE), at the Begun Center for Violence Prevention Research and Education and the Jack, Joseph and Morton Mandel School of Applied Social Sciences at Case Western Reserve University, received a multi-million dollar investment by the state to address this crisis. With these partnerships and commitments, Ohio SUD COE was able to implement new, improved healthcare and substance use workforce training programs, consultation, evaluation services, resources, and more into one collaborative hub.

Origo Wins Gold ADDY Award for the Cinematography Category

Origo spent last Thursday night celebrating with our Columbus creative community at the annual American Advertising Federation of Columbus Awards Ceremony, which is an awards show that represents the highest standard of creative achievement and exceptional strategy in advertising throughout the region. Therefore, we were thrilled when we learned that our agency was honored with a Gold ADDY in the Cinematography Category for our Pause Before You Play Ohio Responsible Gambling PSA.

Do Good: Building a Loyalty Program at Goodwill Columbus

You know Goodwill Columbus as a staple of Central Ohio’s thrifting scene, but their impact goes far beyond what you see in stores. From free job training to essential services for individuals with disabilities, the nonprofit plays a vital role in building stronger communities.

Big moves coming in 2026… #staytuned 🚀

Celebrating the Holidays With the Gift of Wishes

Origo Branding is celebrating two special occasions this year: our 40th anniversary and the holiday season. As we recall the path that led us here, we have been reminiscing about the kindness and support we have received. It is thanks to you — our friends, colleagues, and clients — that we have reached this four-decade milestone. We have been so fortunate to receive the continuous gift of your support over the years.

Origo Wins Five Awards at CSCA Creative Best 2025

The 2025 Columbus Society of Communicating Arts (CSCA) Creative Best Awards took place last Thursday. As one of the top creative awards ceremonies for the region, Origo was honored to receive FIVE major awards, including a Best of Category, an Award of Excellence and an Award of Merit for our Do Good loyalty program campaign created for Goodwill Columbus, an Award of Excellence for the season brochure of the ProMusica Chamber Orchestra, and an Award of Merit for the brand strategy developed for BioProtect. See below to learn more about these exciting projects.

Celebrating Creative and Accounts Team Promotions at Origo

This was an exciting year Origo Branding. We welcomed new clients and staff into our family, made plans to move offices next March, and celebrated the 40th year anniversary of Origo’s founding. Two very special team members have been critical to that success, and we are pleased to announce that they have been elevated into new roles.

Six Things I’ve Learned Five Years Into My First Agency Job

Back in 2020, Emily Murphy began as a designer at Origo. After a month here, we interviewed her to see what insights she had gleaned in her first agency experience. […]