Nov 30 2021

Staff Perspectives: Building an Effective Brand Strategy

When it comes to branding an organization or a campaign, there is always a deeper goal. Whether your aim is to change an opinion about your cause or prompt further engagement with your product or service, identifying the real purpose of your brand begins by developing effective research exercises that lead to effective tactical and creative strategies.

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Jul 29 2021

Origo Helps OCUL Take Credit Unions to New Heights with Updated Website Strategy

As the voice for credit unions across Ohio, OCUL plays a critical role in the industry. But our partners needed a website to reflect their benefits in a compelling manner. OCUL teamed up with Origo to make their goals a reality, and the results took the organization to new heights.

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Jul 27 2021

How to Grow Your Brand Through Trust and Continuity

Our partners often ask us the best way to build a stronger relationship with their audience. And while many expect us to suggest proven tactics like advertisements, websites or animated videos, the real answer is always trust. And the best way to generate that trust? Create a style guide.

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Jul 21 2021

What Everybody Ought to Know About Motion Designer Evan Cooksey

After graduating from the Art Institute of Pittsburgh in 2008, Evan gained a wealth of connections and experience in digital production and animation and started his own production company. Those experiences led him to join the team at Origo.

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Jun 22 2021

Origo Helps SWACO “Make a Difference” with Community Impact Report

Our partners at the Solid Waste Authority of Central Ohio (SWACO) have been making a difference in Franklin Co. since 1989, and this year they teamed up with Origo to create a microsite for their 2020 Community Impact Report. The online experience highlights the work SWACO has done reducing the reliance on landfills, providing the county with recycling resources and drop-off locations, and creating a more sustainable and eco-friendly community.

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