This blog is a celebration of great stories, great ideas, and great people. By sharing our thoughts, process, and work with the community, we hope to add a little inspiration to our industry and our world.
After nearly six decades of growth, OTC partnered with Origo Branding to create a new brand strategy to better reflect their evolved set of solutions and sub-brands, as well as their national reach beyond Ohio, helping set the course for continued growth for the company’s future.
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Marketing research is a buzz-worthy term in our industry. But what exactly is marketing research, and how do you know if it’s right for you? Origo breaks down the details of marketing research and how it could help you make informed, data-driven decisions for your organization.
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“Projecting Pride” is a visual expression of Origo’s support, celebration, and respect for the LGBTQIA+ community, not only during Pride Month but year-round. Check out our new video PSA that we hope inspires you to project pride. Because when we all make an effort to put out love and positivity, we can help make the world a better place.
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Origo loved developing creative resources for Generation Rx, our long-term partner and prescription medication program sponsored by the Ohio State University College of Pharmacy and the Cardinal Health Foundation. We helped to create a testimonial video, animated PSA video, and print resources that promoted their new initiatives to the community.
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For over 36 years, Origo Branding has been proud to foster a culture of giving back and making a difference for communities and people in need. That’s why we are pleased to announce that Origo’s President, Alessandro Ciaffoncini, was recently brought on as a Governing Board Member for the Make-A-Wish® Foundation. Alessandro will serve the chapter that oversees the Ohio, Kentucky, and Indiana regions in this new role.
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