Ohio AIDS Coalition Launches New Brand and WebsiteMarch 14, 2012
Since Origo’s first involvement with the Ohio AIDS Coalition more than six years ago, we’ve seen this valuable organization grow and develop, becoming one of Ohio’s top resources for the HIV/AIDS community. We initially partnered with OAC to develop their identity through a strong brand presence in the region. Since then, their evolved needs and structure have required a reassessment of their identity.
A few months ago we began the process to revamp their brand and bring it closer to the values with which they currently align. Having evolved as a more community facing organization, OAC required an updated logo and look and feel to connect with its audience.
We brought all of this together through the development on an entirely new website for the organization. Our goal was to create a central hub for all resources and support that are available to the HIV/AIDS community in Ohio.
The website boasts interactive features such as an events calendar where users can submit events, “The Wellness Times” blog featuring relevant news and articles, and a Downloads section where users can accessvaluable information and resources.
With its revamped brand and brand new website, the Ohio AIDS Coalition is ensuring their position as a leader for the HIV/AIDS community statewide and across the nation.
Check out their new site here— http://www.ohioaidscoalition.org/