Origo and Fayette County Memorial Hospital Launch New Physician Campaign

April 24, 2012

Fayette County Memorial Hospital is a county owned, non-profit hospital with a tradition of providing compassionate care to thousands of people every year. With a mission of serving its community by providing patient-centered care, Fayette is constantly competing with neighboring hospitals around the region, including the large Columbus hospital systems to the north.

Looking to increase awareness and engagement from their community, Origo Branding Company recently had the privilege to help launch a campaign to educate families and individuals about the wide range of services and expertise their hospital offers. With around 30 different physicians, Origo created a strategy to pinpoint each physician in an integrated advertising campaign that showcases their diverse set of skills and backgrounds from a wide array of specialties.

Helping FCMH be the best rural community hospital, Origo’s objective was to let the citizens of Fayette County know that great healthcare and services are right around the corner. We made sure to extend the campaign to an integrated set of media channels including the FCMH website, environmental billboards, social media pages, and an extensive print ad campaign.

We love working with great clients dedicated to providing the best care for their patients, and are proud of our strong new partnership with one of the top rural hospitals in Ohio.