Origo Gives Lancaster Pollard a Fresh New LookNovember 6, 2012
Lancaster Pollard, a financial services firm that offers debt financing and investment advisory solutions to healthcare, senior living and affordable housing providers, came to Origo looking to develop new brand standards and rejuvenate their traditional color palette. Given our experience communicating with C-Suite decision makers in healthcare, financial, and other related fields, we thought Lancaster Pollard’s rebranding initiative was a great fit for our team.
We know our financial industry clients are as diverse as any, with specific needs that change for shifting audiences and growing communities. As was the case with Lancaster Pollard, who wanted to appeal to new markets across the US with a refined and modern approach, while maintaining recognition among those already familiar with their firm.
Keeping with this strategy, we created print and digital templates, corporate collateral materials, environmental banners, and updated publication layouts with the fresh color palette centered on Lancaster Pollard’s signature maroon. Together, these elements drive a contemporary look and feel that is as versatile as it is energetic, with a new brand essence that maintains the same sophistication and authority as before.