When you think of “Advanced Energy,” subjects such as wind turbines and hybrid cars probably come to mind. The truth is, it goes much deeper than that. Advanced energy encompasses all the technologies, products, and services that make energy more secure, clean, and affordable, and Ohio Advanced Energy Economy is the one coalition bringing them all together.
To help drive engagement and awareness for their brand, Ohio Advanced Energy Economy asked Origo to develop a new brand strategy to not only reintroduce their mission to their audience, but also engage new membership and support from various stakeholders across the nation— helping advance initiatives and companies that create progressive and intelligent energy solutions.
Origo created a new branding strategy for Ohio AEE, designing their new logo and tagline, along with communication materials and touchpoints that show the organization’s commitment to energy innovation.
The look and feel accomplishes just that, all while capturing the feeling of unity that is the core of a coalition. The updated look and messaging has done wonders to increase interest in Ohio AEE, and with this new brand strategy, they will continue to expand their mission of awareness and growth in the advanced energy industry.