Origo Helps JEGS High Performance Launch New Brand StandardsNovember 13, 2013
JEGS High Performance is one of the largest mail-order automotive performance equipment companies in the world. Since JEGS was founded in 1960, they have set the bar in their industry, selling performance parts, aftermarket accessories, tools, and automotive clothing. Origo Branding Company worked with key stakeholders and compiled a brand audit to fully understand what JEGS is all about, with the objective to create a new brand standards guide – essentially a manual for their entire brand voice and communication strategy.
5 key components for optimum brand performance.
The brand of a company is a vital element of communication, representing not only what it does, but also what a company stands for. Before creating a brand manual, it was essential for Origo to understand the culture and values of JEGS: Family. Business. Racing. These three ideals, when brought together, comprise the core of the JEGS philosophy. We found that JEGS employees are not only crazy for cars, but are rooted on family values and business expertise.
After intensive research and analysis, the JEGS brand standards were created, which gave way to the creation of new guidelines outlined in a manual along with Brand Strategy, Brand Voice (messaging, tagline, tone), Brand Visuals (logo lockups, color palette, spacing), Brand Execution (applications, touchpoints, layouts), and the definitive JEGS Brand Identity. Guided by the manual, JEGS employees, vendors, and key stakeholders can now fully visualize and effectively communicate everything that makes their brand truly unique in a cohesive and powerful execution.
Drag Racing Door Car Brand Application.
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