Origo Develops New Brand and Website for GCMCApril 9, 2014
The Greater Columbus Mpowerment Center is a community-focused program funded by the Ohio AIDS Coalition and AIDS Resource Center Ohio. Over the years, the Greater Columbus Mpowerment Center has gained notable exposure, becoming a trusted voice and a leader for the local Columbus community, serving its mission of being at the forefront of HIV prevention, education, and advocacy for the same-gender-loving Black and Latino male communities.
GCMC sought to develop a new brand and web strategy that would help the organization create a positive and visible voice in providing education and inspiration for its community members. In efforts to accomplish this, GCMC joined forces with Origo Branding Company to help develop a new logo to position their group as a more modern and forward-thinking organization, as well as launch a new online strategy to aid in expanding community awareness through a branded user experience.
Using our refined process, Origo collaborated with GCMC to create a site that exudes energy with a contemporary design, simple navigation, and engaging features, allowing users to access interactive materials and connect with the organization. Some of the most exciting functionalities of the new website are a new photo library, social media feeds, an event calendar, donation links, and content management system, WordPress, which allows the GCMC team to independently update, edit and manage the content of their site.
After extensive collaboration between our creative team and The Greater Columbus Mpowerment Center, the brand refresh and web design was a success! It’s initiatives like these that make us proud of our eight-year partnership with the Ohio AIDS Coalition and look forward to continuing our support for years to come.
Visit http://www.columbusmpowerment.org/ to learn more on how to get involved with their inspiring mission and initiatives.