Analyze the Effectiveness of Your Website With This ChecklistMarch 17, 2022
A company’s online presence has a substantial impact on its performance and success, especially as social media becomes increasingly popular and accessible. And while Instagram or Facebook can promote aspects of your business, you need an engaging, informative website to tie the information together and create credibility. And, chances are, there are other organizations providing the same product/services as you, so in addition to telling your brand story, your website needs to stand out among the crowd. In order to help your website improve its reach and effectiveness, we created a checklist to help you evaluate its performance.
Who is your audience?
Your website should be tailored to meet the needs of your audience. It should foster engagement with your brand and speak to your consumers’ specific needs. Designing your website’s structure, messaging, and navigation with your audience in mind will create higher levels of brand awareness, as well as generate more traffic. In essence, when creating your organization’s website, think of yourself as the target audience – what are their pain points and how do you want them to use your site to help solve their problems?
Are you mobile-friendly?
Mobile devices drove 61% of visits to U.S. websites in 2020. Companies that disregard mobile experiences are driving away traffic, and this is becoming even more relevant in the B2B world. That said, it is critical that key sections are easy to access and provide a well-organized experience when optimized for mobile. Be sure to test your website on mobile devices regularly or test it through Google’s mobile-friendly testing tool.
Is your homepage engaging?
Who are you? What do you do? Who do you do it for? An easy way to make a big impact is by focusing on your homepage since it’s the first page your guests see – and first impressions can last. Also, your homepage should provide an easy way for users to navigate to the content and sections relevant to them – reducing your bounce rate and adding value to your audience. Make sure your homepage has information about your products and/or services, your contact details, company information, and potential testimonials. Lastly, create a dynamic user experience with interactive features and video content, helping to engage users from the entry point of your site.
What’s your user experience?
Does your website have any links or images that take a long time to load? The load time of a website is crucial to keeping guests on your page: long load times mean lost customers. In addition, the menu of your website that directs guests to more information should stand out in order to motivate users to stay on your website for longer. The longer they’re engaging with your website, the greater the rate of success to increase your chances of generating leads, achieving conversions, and starting conversations that can lead to long-time relationships with new, loyal customers.