Mar 09, 2022

Are you looking to broaden your knowledge and grow professionally? Books are an easy, enjoyable way to learn, and for that reason, we asked the Origo team to share their all-time favorite books. So if you’re looking for something new to read or simply want to be inspired, here’s a list of Origo’s book selections from the different members of our team:

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

Book by Gary Keller with Jay Papasa

The One Thing provides a simple approach to productivity to help you reduce clutter, distractions, and stress while improving focus, energy, and success. By narrowing your concentration to one thing and then building on it iteratively, you can achieve the success you’re looking for. 

Who should read this: Those who attempt to multitask and do not see any benefits from it. This book would help narrow down important task management.

Made to Stick: Why Some Ideas Survive and Others Die

Book by Chip Heath and Dan Heath

Based on a 10-year study, the Heath brothers help provide, among other research observations, insight on how to make your ideas stick to others’ minds. Several techniques are outlined in the book that you can add to your toolbox when creating an idea. 

Who should read this: Those interested in learning the vital principles of winning ideas.

Measure What Matters: How Google, Bono, and the Gates Foundation Rocked the World with OKRS

Book by John Doerr

Venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth — and how it can help any organization thrive.

Who should read this: Entrepreneurs or anyone interested in strategic planning.

Influence: The Psychology of Persuasion

Dr. Robert Cialdini is an expert in the field of influence and persuasion. He talks about the psychology of why people say “yes” — and how to apply these understandings into practice. 

Who should read this: Those wishing to improve their objectivity and thinking, as it enables you to recognize the most typical psychological errors we all make on a regular basis.

Everybody Writes

Book by Ann Handley

It’s important to know how to write succinctly and effectively because, in our content-driven world, every one of us is a writer. If you have a website, you are a publisher. If you post on social media, you’re in marketing. No matter what you do, everyone has to rely on some form of written communication to succeed. With years of knowledge and experience under her belt, Handley will help you write with ease and leave the dreaded “writer’s block” behind for good.

Who should read this: Those looking to attract and retain customers through various means of communication.

Start With Why

Book by Simon Sinek

Started in a movement by Simon Sinek from one of the most-watched TEDx Talks of all time, this book helps people become more inspired at work, and in turn, inspire their colleagues and customers. While we are all constantly inundated with new tactics and channels for communication, it is critical to remember “why” we are in business, or “why” we do what we do. This is the way we as individuals and organizations can truly fulfill our brand promise to our partners and customers, which in turn, leads to great storytelling and branding.

Who Should Read This: Individuals looking to create a stronger foundation and meaning in their mission and work.

We at Origo are always sharing what we’re reading with each other. This way, we can help promote personal and professional growth within the organization. Share with us what you’re reading through social media and maybe we’ll feature it in our next book blog!