How Original Photography Can Benefit Your Brand
April 4, 2022
It has been said that a picture is worth a thousand words. But that only happens when the right team of creatives and strategists are behind the lens.
Original photography is a great way to elevate your brand or marketing efforts. Branded photos have the potential to help you showcase an ownable story, establish authenticity and credibility, and create the image you want the world to see. Three distinct advantages of original photography stand out to the team here at Origo.
Building an Ownable Brand Story
A brand is an intangible perception of a product, service, or organization. It is the essence of who you are, not just what you do or provide. A strong brand starts with a clear strategy and can include many assets like shared language, taglines, and logos. But some people don’t realize that original photos can be crucial when establishing a brand. By capturing unique images that tell the authentic story of the products or services you offer, you help to create an ownable brand identity, creating better customer recognition and engagement.
Establishing Authenticity & Credibility
While a frozen pizza can be a great late-night bite, it’s no match to authentic Italian food. The same can be said when comparing stock assets to the original content. Stock images can serve as an excellent supplement for your marketing materials, but they’re not always the best long-term marketing solution. Your organization can generate an authentic and polished look for prospective customers by using original, branded photography instead. As a result, you’re more likely to catch customers’ attention, as well as build credibility and recognition amongst audiences.
Creating the Image You Want
With social media deeply ingrained in today’s society, everyone creates the image they want the world to see. But if you lack a definable visual identity, your brand can get lost in the noise. With a team of strategists and creatives on your side, branded photography has the potential to elevate the visibility of your organization to a larger audience. It can highlight the values that make your brand a step above competitors and showcase what makes you unique. By creating a strong image, your organization will have a better chance of making an impact.
A brand can be defined by many things, from a logo to a tagline, as well as strong design guidelines and messaging systems. Though, it is authentic imagery that can help differentiate and build the true visual essence of an organization. Branded photography has the potential to build an ownable story, establish credibility, and create the image you want others to see. But, to showcase that successfully, you need a team of experts who understand what it takes to achieve that.