How Origo Helped SANNT Build a Visionary New Brand
January 6, 2025
Investing in a Vision
Life science is a complex, evolving field where research and innovation make way for new technologies to enhance the quality of life for others. The amount of research done in this field is so expansive that groundbreaking solutions sometimes get lost in the mix, especially with different fields evolving at such a rapid pace. That’s why there are technology accelerators like SANNT that can identify cutting-edge ideas in the field of eye care and bring them to market to improve the lives of as many people as possible.
The Challenge & Opportunity
SANNT is the only technology accelerator focused exclusively on eye care. With a combined 100+ years of experience in eye care, biotech, product development, manufacturing, and more, the organization wanted to grow its company’s awareness with a fresh positioning and communication strategy to better reflect its wide range of expertise and capabilities, as well as promote the companies and technologies that sit under its umbrella. To do so, Origo was brought in to help develop a compelling new brand identity and website with an in-depth messaging and visual identity. The process was an exciting communication challenge, and we’re honored to have had the chance to partner with the SANNT team to create a positive impact.
Research & Messaging Strategy
In order to develop a brand identity for the organization that kept in mind the complexities of life science ventures, Origo started by conducting internal research and industry analysis. This included creating profiles and positioning statements for key target audiences that spoke to each of their specific needs and desires. We also established a brand ladder that dissected SANNT’s features, benefits, rewards, and services, as well as its emotional takeaways. The insights gleaned from these exercises helped us define SANNT and drove our messaging strategy for the future.
Brand Identity & Guidelines
Once we created a clear and unique messaging strategy, Origo developed a new logo and visual identity for SANNT that encapsulated its essence. The logo included a sleek lockup with a bold color palette that positioned SANNT as an industry nexus with the credentials and aptitude to bring eye care possibilities to life. The new logo is a memorable identifier for the brand, conveying trust, deep knowledge, and interconnectedness in the industry.
After the SANNT team selected a logo, Origo started creating corporate collateral elements like digital and print sales aids, pitch decks, and more. The visual identity showcased its command of the eye care and commercialization industry through sleek and modern iconography, modern images, and strong type treatment.
A New Online Presence
As a final deliverable, Origo designed and developed a dynamic website experience to engage key stakeholders from the field of eye care in the SANNT brand story, helping to drive new leads to engage in their mission and technologies. The new brand messaging and visual identities are meticulously paired with a seamless UX/UI experience for the viewer.
Bringing Eye Care Possibilities to Life
The collaboration between Origo and SANNT is a great example of strategic branding, thoughtful design, and powerful storytelling. By defining SANNT’s brand and creating a user-friendly digital presence, Origo helped position SANNT as a leader in the eye care industry. With its focus on innovation and commercialization, SANNT is now better equipped to connect groundbreaking ideas with the people and partners who need them most.