Origo Partners with Carolinas Credit Union League to Create New Brand and Website
February 24, 2025
Since 2014, the Carolinas Credit Union League has been the primary advocate for credit unions in North and South Carolina, furthering its members’ political impact and future success. In an effort to better reflect the organization’s growth, reintroduce its mission, and elevate its offerings, CCUL engaged Origo Branding to create a new brand and online experience.
To identify the insights and goals for the new brand and website, Origo conducted website audits, surveys, and interviews among internal stakeholders, like core staff and board members. After conducting audits of existing marketing touchpoints to help guide our new strategy, Origo created a new brand identity with the existing name and logo to showcase an evolved messaging and design strategy that was then applied to updated outreach efforts.
In an effort to launch the brand identity, Origo developed a membership campaign that utilized the new messaging and strategies, unveiling the new CCUL by highlighting the benefits of membership and generating excitement for the next chapter of the organization. The campaign assets included a brochure, press release, e-mail blasts, and social media strategies.
Origo also developed an evolved version of the League’s logo and crafted a new tagline, The Leading Voice for Carolinas’ Credit Unions, to emphasize the unification of the League and its work to be an advocate for all credit unions in the Carolinas. To complement this new tagline, Origo established a new color palette and visual identity, further demonstrating the professional, friendly, and progressive nature of the League.
Once the new brand approach was approved, it was then applied to the design and development of our website strategy for CCUL with the goal of elevating the value propositions around membership for the organization. The new website includes an integration of the refreshed brand with modern website functionality, seamless integration with internal platforms, and more.
With an engaging new brand and streamlined user experience, the Carolinas Credit Union League is now equipped to re-introduce its evolved offerings and resources, further establishing itself as a leader and a source of support for all credit unions in North Carolina and South Carolina.
