Origo Teams Up With ProMusica To Immerse Patrons In Their Upcoming Season

ProMusica brings the joy of music to Columbus by delivering world-class chamber orchestra performances. As the organization embarks on an exciting 2025–2026 season, ProMusica teamed up with Origo, for the first time,  to create their upcoming Season Brochure that invites audiences to immerse themselves in the one-of-a-kind performances of live music that only ProMusica can create.

Exploring Musical Artistry

As a team of creators and music lovers, Origo was excited to learn how ProMusica’s team was approaching their 47th season. Through onboarding sessions and ideation, we explored a broad range of creative themes, messaging, and design directions, all working toward the goal of inviting concertgoers to come and be truly in the moment for a live ProMusica performance.

Creating a Design Inspired By Performance

After considering an array of options, we moved forward with an approach that puts ProMusica’s performances — and musicians — center stage. The design utilizes watercolor splashes and photography to elevate guest performers and emit the artistic nature of the organization. In an effort to capture the unique energy of a ProMusica performance on the page, bold colors and expressive photos evoke the feeling of being in the Southern Theatre while ProMusica’s musicians play.

Your Invitation to a Unique In-Person Experience

ProMusica’s musicians connect with the audience in a special way. As we created the 2025–2026 Season Brochure, we made that our mission too. The Origo team crafted messaging that beckons concertgoers to engage in creating a singular in-person experience with ProMusica. Placed within lightweight layouts, the messaging guides readers toward ProMusica’s performance schedule and flexible ticket packages.

Additional Promotional Ideas

In addition to the 2025-2026 Season Brochure, Origo developed several ideas to expand on the ProMusica design theme, including billboard designs, street banners, t-shirts, and other promotions like coffee mugs. Each design is intended to promote the season and create excitement around ProMusica’s signature mix of classical and contemporary chamber orchestra performances.