ABB Business Solutions Explainer Videos - ABB Optical Group
To grow awareness of the different offerings from ABB Business Solutions, a division of ABB Optical Group, Origo helped to create a series of animated explainer videos for each of their products and platforms. The videos were created for the various business solutions of ABB, demonstrating the challenges they address for eye care practitioners (ECPs), as well as the benefits, features, and value propositions that each offered.
- Positioning Strategy
- Messaging Strategy & Guidelines
- 2D & 3D Animation
- Digital Advertising
- Explainer Videos
- Copywriting & Messaging
- Tradeshow Design & Strategy
Origo created three animated explainer videos that highlighted the different business solutions from ABB, including ABB Analyze, ABB Verify, and EyecareLive, emphasizing the features, technology, and benefits of each.
The videos outlined the challenges that ECPs face, and explained how the featured business solution can help advance operations, improve customer experience, elevate productivity, reduce costs, increase revenue, and enhance patient satisfaction.
After conducting brand exercises and identifying the key messaging points and benefits for each product, Origo developed long-form animated videos, as well as shorter versions to serve different communication channels, which were implemented into the digital marketing efforts of the company, as well as placed on the ABB website and their online sales platform of Ceros.
By utilizing the engaging, cohesive, and informative approach to the animated videos, ABB was able to generate greater awareness and understanding around the different solutions from their division of ABB Business Solutions, fostering new relationships and increased sales.
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