EleCare® Brand & Marketing Strategy

Abbott Nutrition

Abbott Nutrition develops innovative and science-based nutrition products that provide nutritional support for patient growth, recovery, and sustainability.

As an important product that supports critical needs for unique conditions, Abbott Nutrition partnered with Origo Branding to help rebrand and position EleCare® as the clear choice when selecting a nutritional product for infants and children with GI disorders and severe food allergies.

Services Provided
  • Marketing Research & Testing
  • Brand Strategy & Concepts
  • Positioning Strategy
  • Messaging Strategy & Guidelines
  • Brand Guidelines
  • Collateral & Branded Materials
  • Internal Communication Strategy
  • Paid Search Campaigns
  • Web Design & Development
  • Digital Advertising
  • Print Advertising
  • Sales Strategy
  • Copywriting & Messaging
  • Packaging
  • Tradeshow Design & Strategy
  • Educational Campaigns & Tactics

With the goal to generate greater awareness and engagement around the benefits of EleCare®, Origo developed a new brand strategy to position the product as a hypoallergenic nutrition powder to help infants and toddlers with hydrolyzed protein digestive problems.

Once solidifying the brand strategy, titled The Clear Choice, Origo applied the new messaging and visual approach to a variety of patient and hospital marketing initiatives. This included the development of educational materials for parents, marketing tools for health professionals, and other outreach tactics.

Along with the new website, Origo crafted new sales and marketing initiatives that successfully promoted the benefits of EleCare, as well as differentiated the product from its competitors in the market.

To help better connect with parents looking for a hypoallergenic nutrition solution, Origo developed and implemented a nationwide plan for a paid search campaign, connecting moms to a new website experience developed by Origo. The new website helped create greater channels for patients and parents to connect with education and resources to generate confidence in the product benefits, creating greater advocates for our the EleCare brand story.

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