AlfaSigma, USA Inc. CerefolinNAC® Marketing Strategies - AlfaSigma, USA Inc.
Alfasigma is one of the largest international pharmaceutical companies in the world. Its mission is to help people improve their health and quality of life and find solutions to treat an aging population. Its US division engaged Origo Branding to help revamp the messaging and design of education and outreach materials for one of its leading prescription medical foods, CerefolinNAC®.
- Brand Strategy & Concepts
- Collateral & Branded Materials
- Marketing Research & Strategy
- Sales Strategy
- Awareness Campaigns
- Copywriting & Messaging
- Educational Campaigns & Tactics
CerefolinNAC® is a formulated prescription medical food designed to enhance memory and support cognitive health for Mild Cognitive Impairment (MCI). Unlike over-the-counter folic acid, CerefolinNAC® does not need to be broken down by the body before it can be used. CerefolinNAC® caplets can provide people with already-activated folate, so their body does not have to go through all the steps needed to benefit from it.
To onboard our team, Origo conducted discovery exercises with the marketing team of CerefolinNAC®, who was able to brief us on the complexities of the product, the conditions it addresses, and how it differentiates itself from competing brands when generating positive outcomes for patients. Origo also reviewed approved messaging, claims, charts, and graphs provided by the Alfasigma team, as well as a Creative Brief that their marketing group developed to provide guidance on updated design preferences for their marketing and educational strategies.
Using our findings from the discovery phase, Origo started taking previous CerefolinNAC® marketing materials to revamp their design and presentation to better position their product as a leader in its category, with the goal to better resonate our messaging with target audiences of healthcare professionals and administrators. To do so, Origo created three conceptual design options, ultimately resulting in a new creative and messaging strategy for two of the brand’s main marketing assets. This included a single-fold brochure for healthcare professionals, complete with custom iconography, updated infographics, and a refreshed messaging layout.
The pieces were successfully completed to allow for printing, delivery, and distribution at their National Sales Meeting, successfully launching a new approach to the re-introduction and marketing of the differentiating value propositions of the CerefolinNAC® brand to the internal team, allowing them to better connect with their target audiences of healthcare professionals.
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