Cramer & Associates New Brand & Website Strategy - Cramer & Associates
Origo helped develop a new brand and website strategy to help Cramer & Associates further position themselves as a leading consultant in strategic fundraising and philanthropic initiatives for both nonprofits, community organizations, and corporate giving divisions of major companies. We did so by showing how Cramer & Associates takes a tailored approach to each project, listening to what makes each client special, and developing solutions that are unique to the story, vision, and impact that each of their partners create in the community and world.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Brand Guidelines
- Logo Design
- Collateral & Branded Materials
- Web Design & Development
- Content Management Systems (CMS)
- Search Engine Optimization (SEO)
- Print Advertising
- Email Campaigns
- Social Media Strategy
To develop the new brand strategy for Cramer & Associates, Origo conducted surveys and interviews with staff and clients of Cramer & Associates, allowing us to develop a new brand identity, tagline, and overall strategy that was unique to their company’s story, helping to position their group as a leader in creating powerful fundraising and philanthropic initiatives for both corporate and nonprofit organizations.
With the new brand, Origo helped to revamp the firm’s collateral system and other outreach strategies, as well as developed a Brand Guideline for the company. Lastly, Origo applied the new brand design and messaging to a new online experience for Cramer & Associates, creating consistency amongst different brand touchpoints and advancing the Search Engine Optimization (SEO) of their website.
Almost immediately, the group received positive feedback from clients and other external stakeholders who were interested to learn more about their wide range of services and areas of expertise, growing the awareness of the firm’s capabilities.
From these efforts, Cramer & Associates has been able to grow its services and clientele, using the new methods of marketing, storytelling, and defining key brand attributes to differentiate the group from competitors.